44 Min.
Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta) Apptivate: App Marketing Explained
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- Marketing
Today’s guest shares his growth marketing team’s robust approach to experimentation, measuring new channels, and calculating uplift - from NBA sponsorships and direct mail to TV. Learn his insights from spending 10% of their marketing budget shooting for the moon.
Today’s guest shares his growth marketing team’s robust approach to experimentation, measuring new channels, and calculating uplift - from NBA sponsorships and direct mail to TV. Learn his insights from spending 10% of their marketing budget shooting for the moon.
44 Min.