Ep. 12 - Fran Stacks of Wells Fargo on digital marketing Voices of eCommerce

In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:- What a channel manager does- How ADA specifications impact web site design- How the digital marketing has changed in the last 10 years - How customer expectations have changed in the last 10 years- What a Data Management Platform does- and more...To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" ...