Voices of eCommerce John Drake

What if? What if we re-thought what "social" means, to rid ourselves of the dark elements and instead promote the enriching parts? In this episode, we talk to Brian Amerige, CEO and co-founder of Thoughtful, and who takes us on a journey on rethinking social. His app, Thoughtful (available at https://thoughtful.community/Brian) represents his effort to bring this vision to reality.Specifically, we discuss:Why we need ideas to flourish as humansHow current social platforms pr...

In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:- What a channel manager does- How ADA specifications impact web site design- How the digital marketing has changed in the last 10 years - How customer expectations have changed in the last 10 years- What a Data Management Platform does- and more...To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" ...

In this episode, we chat with Harry Hawk, instructer at Southwestern College and lead generator at Doctible (doctible.com). During this conversation, we learn about: - What is a "lead" and how Harry uses digital media to help find leads for medical offices - HubSpot and their technological offerings - Why I wrote my textbook - How to get started in eCommerce and eBusiness - How to get the most out of my textbook - Digital deep funnel optimizationTo learn more abo...

In this episode, we talk to Randy Paszek and Matt McGuirk, solutions and sales engineers at Source Defense. We talk about: Why businesses struggle with website security Magecart attacks How 3rd party JavaScript files leave customers vulnerable How Source Defense's VICE platform helps contain 3rd party JavaScript to prevent Magecart attacks What the 15 millisecond rule means in JavaScript development How companies can assess their website risk https://source...

In this episode, we talk to Arthur Zey, senior technical product manager at Amazon for the Alexa developer's portal. We talk about:What is a product manager in the tech industryHow a product management differs from a project management How the Alexa developer's portal is structuredWhy UX reflects thoughtfulness in designWhy technical documentation requires good UXHow API development and technical documentation relate Various workflows for technical writers developing technical docum...

In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:How C Spire transitioned from traditional retail to the digital environmentThe difference between digital marketing, media marketing, and marketing analyticsHow marketing moves customers to the digital environmentDeveloping an organizational structure that supports digital marketing through strategy, management, and executio...