Episode 134 - How Good Copywriting Sells More Books The Smarty Pants Book Marketing Podcast

In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads.
Show Notes & Links:
-Are the new lockscreen ads (Amazon) the old product display ads?
-Why the goal in copywriting is not the same as in writing a book.
-The difference between structure in ad copy and prose writing.
-Why using a summary of your book as a description to sell your book is a bad choice.
-Why authors hate copywriting and Brian’s solution.
-What is a hook and why every piece of copywriting needs one.
-Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description?
Links: click ’em, they’re live:
Check out Brian’s new book, Mastering Amazon Descriptions, here
Brian’s Facebook group page on Mastering Amazon Descriptions here
Becca Syme’s new podcast, The Quitcast
Becca’s new book, Dear Writer, You Need To Quit