FORWARDISM #02 I Noonoouri and Joerg Zuber turn the digital world of influencers upside down I BMW Podcast The BMW Podcast | Changing Lanes

If you thought the first episode was all there was, then we’ve got good news for you. There’s more! Today, our presenter Yomi doesn’t just have one guest, but two – and only one of them is real. And we can tell you this: You will get a never-before-heard treat today. Noonoouri and her creative director, Joerg Zuber, are our guests. Noonoouri is an influencer with over 400,000 Instagram followers and collaborations with the biggest luxury and fashion brands, but there is more to her than that – she only exists in the virtual world. She was created by Joerg Zuber, a visionary, designer and artist who is always one step ahead. Are you ready for Noonoouri’s podcast debut? Then enjoy the inspiring world of Joerg and Noonoouri.



(00:00) Introduction

(02:45) Joerg Zuber and Noonoouri about similar and different interests

(05:15) The meaning of Forwardism

(09:25) A 5-year-old boy's fascination with fashion

(15:00) The creation of a virtual influencer

(19:00) Collaborations with luxury brands

(21:20) The difficulties surrounding live performances

(23:30) Matching outfit with Bill Kaulitz

(24:15) Differences between virtual and real social media influencers

(28:00) The voice of the voiceless

(29:30) The metaverse and the rise of digital spaces

(31:00) Endless opportunities in the digital world



You can find more information about our host Yomi Adegoke here and about our guests Noonoouri here and Joerg Zuber here.

Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.