Indie Game Movement - The podcast about the business and marketing of indie games. Andrew Pappas, Game Marketing Strategist and Consultant
-
- Freizeit
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
-
Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how to strike a balance between creativity and commercial viability, so we can discover fulfilling ways that help us reach sustainability. Episode Shownotes Link:
-
Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming community. Episode Shownotes Link:
-
Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so your studio can be a fine-tuned optimized machine. Episode Shownotes Link:
-
Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways to incorporate storytelling in more impactful ways that further engage players, all while learning how to create experiences that truly connect with players. Episode Shownotes Link:
-
Building Better Game Companies with Martijn van Zwieten
Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities to mitigating potential problems, we’re going to be sharing actionable insights aimed at empowering developers and studio leaders to build stronger, more resilient companies. Ep 341 Shownotes:
-
IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visit