Local SEO & Google My Business with Amanda Jordan - Ep. 205 Search Engine Journal Show

Loren & Amanda will jumping into quite a bit of topic matter on local search including:
How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:
Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?