Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your hosts will be Brent Csutoras, Danny Goodwin, and Loren Baker.
White Hat & Black Hat SEO Linking - Are these Labels Still Relevant with Kevin Rowe - Ep. 209
Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it's still relevant. - What does Black Hat SEO mean? - What is Black Hat linking? - If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? - I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. - If no one knows what it means, why are we still using these labels?
Enterprise SEO & Team Building with Keith Goode - Ep. 208
On today's episode of the Search Engine Journal Show, Loren will be talking to the host of SEJ eSummit's SEO Masterclass, Keith Goode of IBM, about enterprise SEO, setting up process, teams, training teams and anything else that Loren & Keith can think of.
Importance of a Product Management Mindset for Implementing Successful Search Strategies with Upasna Gautam - Ep. 207
Loren & Upasna will discuss the importance of a Product Management mindset for implementing successful search strategies in all SEO. Likewise, Upasna will be discussing her course and tips on speaking and getting speaking gigs in SEO.
Speaking, Mentorship, and Professional Growth with Ashley Berman Hale - Ep. 206
Ashley Berman Hale will be joining Loren Baker today to discuss the opportunities to grow your personal brand, your career and "giving back" in today's episode of the Search Engine Journal show.
Local SEO & Google My Business with Amanda Jordan - Ep. 205
Loren & Amanda will jumping into quite a bit of topic matter on local search including:
How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.
Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?
Talking Google E-A-T Implementation & Authority Signals with Lily Ray - Ep. 204
SEJ's Loren Baker discusses Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.