23 min

Sport league sponsor retention with Jonathan Jensen Sport Management Review Insights

    • Sports

In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention.
 
We discuss the article Jonathan and co-authors David Head, Olivia Monroe, & Scott Nestler published about the topic "Investigating sport league sponsor retention: Results from a semi-parametric hazard model".

In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention.
 
We discuss the article Jonathan and co-authors David Head, Olivia Monroe, & Scott Nestler published about the topic "Investigating sport league sponsor retention: Results from a semi-parametric hazard model".

23 min

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