The Four Speeches: Apocalyptic fear - is this the end of the world‪?‬ The Four Speeches Every Leader Has to Know

Nuclear war? Climate crisis? Energy crisis? 
Is this the world as we know it? 
This podcast episode looks at the current state of the world discuss how leaders may appeal to fear in an adequate manner. Drawing on insights from their newly published book on leadership and rhetoric The Three Fears Every Leader Has to Know: Words to Use in a Crisis, Bård Norheim and Joar Haga looks at a number of political leaders and business leaders and discuss how they speak to address fear.