205 Folgen
The Rock Fight: Outdoor Industry & Adventure Sports Commentary Colin True - outdoor industry journalist
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- Sport
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths.
If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe.
The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real.
We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else.
The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
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Patagonia & Sustainability Messaging In The Outdoor Industry
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.
Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.
The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.
Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Trail Running In The Olympics? REI Exits Footwear & Kona Closes Shop!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week.
On today's slate:
What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45)Per Gearjunkie, details have emerged from the Kona drama at the Sea Otter Classic. (07:37)The new report from Athletics Weekly of a campaign to include trail running in future Olympics games. (15:40)Per Footwear News REI exits house branded footwear and doubles down on running. (21:36)SGB reports on Puma's new compostable sneaker. (28:10)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Bedrock Sandals + 10 Barrel Cloud Mentality Hazy IPA (Gear & Beer!)
Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER!
How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new Bedrock Cairn Evo C's.
And then we begin 10 Barrel month here on Gear & Beer.
Our pals at 10 Barrel Brewing Co have graciously donated four brews for our next four episodes. To kick it off? We're popping our Bedrock clad dawgs up and sampling the Cloud Mentality Hop Burst Hazy IPA.
Gear & Beer... a winning combination!
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
The Outside Sized Hole In Outdoor Media
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival!
He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outside has shifted their focus.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Patagonia Is A Fashion Brand, Kona Bikes In Trouble, Earth Day Trivia & A TNF/icebreaker Collab
Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics!
On the docket for today:
What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)Earth Day trivia (10:21)The big brain behind the Stanley boom is heading to HeyDude (15:43)VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)Patagonia debuts new a marketing campaign claiming that fashion is 'none of our business' (spoiler: it's totally their business) (23:27)A New York runner becomes the public face of rejection for the 2024 New York City Marathon (38:05)It's National Parks Week! This week the entrance fees to all 400 NPS properties will be waived (40:00)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. -
Coleman Dual Fuel Lantern + Sierra Nevada Pale (Gear & Beer!)
Are you ready for the pairings that matter most?
It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school!
Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too.
And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale Ale. Because nothing is better than sitting outside on a pleasant evening enjoying the warm light of a timeless lantern while sipping an ice cold Sierra Nevada.
Is summer here yet?
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.
Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.
Subscribe to Adventure Journal to get more Justin Housman in your life.
Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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