Your Dogma Sucks — With Andy Starr from Level-C UNFOLDING

Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion.
Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different.
But here's the thing - lots of folks try to hack their way to great branding with quick tips they read in a book or a course. They're after that magic trick that'll solve all their problems. Spoiler: it doesn't exist.
Branding isn't about fancy words or just doing what everyone else does. It's not just about a cool logo or your latest LinkedIn photo. True branding digs deep, showing off the real value of what you offer in a way that hits home.
Imagine how much smoother things could go if you thought about branding like this. If you made it really work for you.
Today, I'm chatting with Andy Starr, the brains behind LEVEL-C along with Marty Neumeier. We're cutting through the fluff and getting straight to the point about how to make branding truly do its job for your creative business.
Hit play and dive into a conversation that's all about real solutions, not just wishful thinking. Enjoy the episode—I sure did!