UNFOLDING Marko Pfann

Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.

In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big changes and success.

Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion.
Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different.
But here's the thing - lots of folks try to hack their way to great branding with quick tips they read in a book or a course. They're after that magic trick that'll solve all their problems. Spoiler: it doesn't exist.
Branding isn't about fancy words or just doing what everyone else does. It's not just about a cool logo or your latest LinkedIn photo. True branding digs deep, showing off the real value of what you offer in a way that hits home.
Imagine how much smoother things could go if you thought about branding like this. If you made it really work for you.
Today, I'm chatting with Andy Starr, the brains behind LEVEL-C along with Marty Neumeier. We're cutting through the fluff and getting straight to the point about how to make branding truly do its job for your creative business.
Hit play and dive into a conversation that's all about real solutions, not just wishful thinking. Enjoy the episode—I sure did!

My Guest: Kate Bate, COO, Tendril and Forever
Discover how genuine care for your team's well-being fosters excellence in creativity. Liste in to gain insights into effective leadership in the creative industry and learn how to set up an environment that attracts top talent and brave clients.

This thought-provoking video delves deep into the world of AI and its profound impact on the creative industry. Join us as we extract key insights with Wesley Ter Har, the co-founder of MediaMonks.
Throughout this video, we'll explore a range of compelling topics:
1. AI Revolution: Discover how AI is on the verge of revolutionizing the creative landscape. From turning leaked scripts into Hollywood-level movies to reimagining content creation across all media, AI is reshaping how we approach creativity.
2. New Business Models: Explore the evolving business models in the digital world. With the pace of innovation, staying ahead of the curve is crucial. Wesley Ter Har shares insights into the quest for the next game-changing business model.
3. Tackling Uncertainty: Gain valuable insights into how MediaMonks addresses uncertainty in the ever-changing landscape. Learn about their commitment to seizing opportunities, team training, clear vision, and strategic planning.
4. Honesty and Transparency: Understand why honesty and transparency are vital in the age of AI. Leadership that reassures teams amid AI disruptions and encourages intellectual honesty is essential.
5. The Need for Disruption: Explore the concept of disruption driven by AI. Discover why starting anew and leading the way in innovative thinking is key to harnessing AI's potential.
6. A New Way of Working: Dive into the evolving way of working in the creative industry. Speed and adaptability are at the forefront of success in this changing landscape.
If you're passionate about the intersection of AI and creativity, this video is a must-watch. Join us on this enlightening journey, and stay tuned for more insights into the exciting world of AI in the creative industry. Don't forget to hit that subscribe button to stay updated with the latest trends and discussions!

In this episode, join Ryan Honey, co-founder of BUCK and now Residence, as he unveils the essence of Residence.
This global network of creative companies not only services the industry but also nurtures creative communities.
Residence integrates companies specializing in diverse areas, from design to media, enhancing their focus on creative work through shared operational support.
Emphasizing the perpetual need for human creativity, Residence is a testament to the evolving landscape of creative industries.