The challenge of leading creative people — With Ekaterina Solomeina UNFOLDING

Tune in as I chat with Ekaterina Solomeina, co-founder of London Future Academy. We're cutting straight to the chase on leadership in creativity.
The London Future Academy primes top creatives to lead, not just create. We dig into what it takes to steer creative businesses forward and zero in on their Design Leaders program. This is where the real gap—knowing business and leading well—gets filled for creatives at the top.
We talk about why designers must get business, linking art to money and strategy, and we tackle how AI is reshaping the creative scene.