Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working Zig When They Zag

5 Reasons Why Your Marketing Isn't WorkingIn this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts.1. Incorrect Brand PositioningAre you talking about your business in a way that your customers are willing to learn about it? Many business owners struggle with marketing because they didn't position the company from their customer's perspective.2. Lacking a Customer-Centric Approach to MessagingWho is...