Zig When They Zag Jessica Scanlon and Kevin Ring

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask InsteadPlatforms and marketing tactics will change over time, but one thing that remains consistent is your business's need for a website.Why is your website so i...

"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly.1. No One Knows Who You AreAs with person-to-person relationships, becoming familiar takes time. You wouldn't jump right into marriage on the first date. The same applies to developing a relationship with your audience before they become customers.2. Your Customers Have D...

5 Reasons Why Your Marketing Isn't WorkingIn this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts.1. Incorrect Brand PositioningAre you talking about your business in a way that your customers are willing to learn about it? Many business owners struggle with marketing because they didn't position the company from their customer's perspective.2. Lacking a Customer-Centric Approach to MessagingWho is...

5 Marketing Things You Should Be Doing Right NowJessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Remember the "Roaring Twenties?" Well, we're about to enter another "Roaring Twenties" in this century.Here are the five marketing things you should be doing right now.1. Talk to Your CustomersWe've been asking our clients what they need now and what they think their business will need in the future. In addition to current clients, we also ask these ...

Difference Between Brand Building and Lead GenerationThere’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead generation. In this episode, Kevin and I discuss the differences between the two styles of digital campaigns. Enjoy!What is Brand Building?Brand building is delivering a consistent message, look, feel, and story through consistent channels to the right audience. Many ...

What are Marketing Goals?How can a company set intentional growth goals for the year after simply making it through the year 2020? In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals. Know Where You Want Your Business to go this YearMost business leaders have their goals in mind and know where they want to go, but they don't know how marketing applies to those goals. Even more so, they often aren't aware of the marketing tactics available.Preparing the Business...