Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking Zig When They Zag

Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends."However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask InsteadPlatforms and marketing tactics will change over time, but one thing that remains consistent is your business's need for a website.Why is your website so i...