15 min.
"Be the TV show, not the advertisement" Content Amplified
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- Marketing
In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.
What you'll learn in this episode:
The transformative shift in marketing strategy from traditional to value-driven approaches.
How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
The impact of ungating content and focusing on providing real value.
Practical strategies for content marketing that enhances brand trust and engagement.
In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.
What you'll learn in this episode:
The transformative shift in marketing strategy from traditional to value-driven approaches.
How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
The impact of ungating content and focusing on providing real value.
Practical strategies for content marketing that enhances brand trust and engagement.
15 min.