Content Amplified Masset - Content Amplified

In this episode we interview Stephanie Bregman, VP of Marketing at Four Ocean.



What you’ll learn in this episode:




How to effectively start A/B testing your content
Key tools and techniques for successful A/B testing
The importance of understanding customer journeys
Tips for communicating data-driven decisions to your team
Real-life examples of impactful A/B tests

In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges.



What you’ll learn in this episode:



• How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas.

• The practical steps to creating a story bank using simple tools like spreadsheets or notes apps.

• Tips for maintaining an up-to-date and relevant story bank that aligns with business goals and marketing campaigns.

• Strategies for extracting maximum value from a story bank by aligning content with organizational needs and market dynamics.

In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.



What you’ll learn in this episode:



• Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.

• Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing.

• AI and Marketing: Insights on navigating the complexities of AI in marketing, respecting privacy, and adhering to new regulations.

• The Power of Video Content: Discover the significant impact of video content in B2B marketing and how to effectively leverage it.

• Optimizing the Marketing Tech Stack: Advice on streamlining your tech stack to improve efficiency and reduce costs.

In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.

What you'll learn in this episode:


The transformative shift in marketing strategy from traditional to value-driven approaches.
How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
The impact of ungating content and focusing on providing real value.
Practical strategies for content marketing that enhances brand trust and engagement.

In this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns.

What you'll learn in this episode:


Effective strategies for repurposing content from events to amplify your marketing efforts.
Insights on how to ensure content from events resonates with different audience segments.
Tactical advice on using event content to boost SEO and online presence.
Examples of successful campaigns that originated from event content.

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth.

What you'll learn in this episode:


How unexpected career paths can lead to marketing success.
The importance of blending creativity with data in marketing.
Strategies for developing partner-specific content in marketing.
Effective methods to support partners and enhance their market presence.
The significance of understanding partner personas and crafting tailored content strategies.