Becoming The Brand Jasmine Haitalani

How do you make brand decisions before you get any feedback from your audience? We can't for everyone else to tell us who we are. And yet, I see a lot of business owners doing this. They'll try to be for everyone because they want to cast a wide net. They feel like committing to a certain vibe will isolate potential clients. 

The result? Super vanilla branding with no perspective at all. But how do you know what to commit yourself to? One day, you might feel called to the light, airy, beachy vibe and the next, you feel more bold, powerful, and luxury. If that sounds like you, you need to listen to this episode because indecision is death to a good brand. 
 
Your brand is your ability to stand out. We don't want you to be basic, we want you to be a one of one entrepreneur. For Highflier Powerhouse, that meant tuning into the Villian archetype. Growing up, I was always more drawn towards Kate Sanders than Lizzie McGuire. And you can feel that in the brand. We're not afraid to be a little sassy, bold and confident. 
 
You want people to make automatic associations with you. They see a certain meme and they immediately tie it back to your brand. They see your posts on Instagram and they can IMMEDIATELY tell it's your post without looking at the username. How do you do that, even without a big audience? You personify the brand. And you'll have to tune into the episode to learn more about how to do that! 
 
In this episode, we're chatting about: 
Why I don't like the term "cult-like branding"  How I built a brand with a small audience  How your personal brand can allow you to intentional craft an identity that YOU want to embody  Why it makes no sense for a brand like Marc Jacobs to try and appeal to a Gen Z, hyper-trendy audience  Connect with me: 
Join the email list  Follow on Instagram Work with us: 
Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   
 
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
 
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 
 
 

Are you feeling bored of your brand? Well, before you go and tear it all down, I want you to ask yourself "when was the last time I had a brand shoot done?" If it's been more than a year, it's been too long! 
 
A shoot that's well done can provide marketing materials for an entire year. But longer than that? You're at risk of your audience's eyes glazing over. So if you're at the 100K+ mark in your business, it's time to get serious about incorporating annual brand shoots into your strategy. 
 
But before you jump in to a mini-shoot or spend hours browsing Pinterest with no real direction, listen to this episode. I don't want you pouring a bunch of time, energy, and money into small photo shoots that ultimately won't last you more than a month.
 
There are some key aspects to planning your yearly shoot that go way beyond recreating a cool picture you saw on Pinterest. We want to think through exactly how these photos will be used. It's always fun to get a hyper trendy, creative shoot done...until you can't use half of the photos! Working with an agency or creative director will ensure that no photo goes to waste. 
 
In this episode, we're chatting about: 
Why business owners over the 100K mark need annual photoshoots  Why poorly thought through mini-shoots might cost you more in the long run  The importance of planning where each look will be used in your marketing strategy  How having a creative director can help the process go smoothly  Connect with me: 
Join the email list  Follow on Instagram Work with us: 
Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue   
 
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
 
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 
 

Business owners are shying away from their personal brands and it's costing them money. With the recent "faceless marketing" trend touting the benefits of stock footage reels, I thought it was time to dive into the personal brand pyramid.
 
Because here's the thing - we are all brands, intentionally or not. So if getting intentional about your brand will bring you more money and a deeper sense of community, why wouldn't you? But then comes the question of balance. Many entrepreneurs are afraid that if they start to share anything personal, it will detract from their authority.
 
So in this episode, I'm sharing a pretty exact formula that can bring balance to your page. At the end of the day, people buy from people. So if that dream client suddenly feels more connected to you because you love the same reality show, that's one step closer to a buying decision. The personal brand pyramid will help you balance reputation, relevancy, and relatability. Because leaning too heavily on one verses the other might be costing you money! 
 
In this episode, we're chatting about: 
Why I'm not a fan of the "faceless marketing" trend  The marketing differences between being an influencer, content creator, and entrepreneur  How much time and energy to dedicate to building your reputation as an entrepreneur  What role relevancy plays in your social presense  Why being too relatable might be costing you sales   
Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue  
 
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
 
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer 
 
Connect with us
Follow on Instagram Website Join the email list  
 

In this episode, Mariela discssues her rebrand and how it has built her confidence in her offers and the movement that she has created. SHe talks about how her rebrand has brought and converted cold leads for her!
Mariela turns women of color into in-demand thought leaders who make more money by being who they are, but louder.

Through her unique blend of marketing, mindset and leadership coaching, her clients turning what they used to get in trouble for, into their competitive advantage. As the eldest daughter of Mexican immigrants who left a 16 year Marketing career, Mariela has broken out of every conventional box so she could help other daughters of immigrants do the same. She has since built close to a million-dollar dollar coaching business as a single mom.
 
Connect with Mariela below:
Mariela's website:  www.marieladelamora.com/reclamation
Mariela's Instagram: www.instagram.com/mariela.delamora
 
Learn how to build a strong brand and sign your next 5 highest paying clients. Join our upcoming Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/webinar
 
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
 
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

This conversation explores the concept of getting too comfortable in your brand and the consequences it can have on your business. The host discusses the importance of continuous innovation, creativity, and brand work to stay relevant and attract demand. They highlight the mistake of assuming that demand will always be there and the need to capitalize on it when it comes. The conversation also touches on the dangers of copying others and the importance of being a trendsetter rather than following trends.
 
 
Takeaways Continuous innovation and creativity are essential to stay relevant in your industry. Don't assume that demand will always be there; capitalize on it when it comes. Avoid getting too comfortable in your brand and stop doing the necessary brand work. Copying others and following trends can lead to a loss of relevance and audience. Consistent brand work and thinking like a brand are crucial for long-term success.
Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab Join today: www.highflierpowerhouse.com/revenue
 

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer


Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience
 
Chapters 00:00Introduction: The Dangers of Getting Too Comfortable 08:10Avoiding the Copycat Trap: Be a Trendsetter 13:43The Importance of Consistent Brand Work

 In this episode, Jasmine discusses the importance of keeping your brand creatively fresh as you grow. Many people mistakenly believe that branding is a one-time task, but it is an ongoing process that requires continuous creativity. The host emphasizes the need to think creatively about your brand, business, offers, and how you can continue to provide solutions to your clients. They also discuss the importance of maintaining brand loyalty and being the go-to solution for your clients as their businesses evolve. The host provides examples and tips for staying creatively fresh, including treating your brand as a journey, seeking inspiration outside of your industry, and making on-brand decisions.
 
 
Takeaways Branding is not a one-time task, but an ongoing process that requires continuous creativity. Think creatively about your brand, business, and offers to provide solutions to your clients as their businesses evolve. Maintain brand loyalty by being the go-to solution for your clients as their needs change. Treat your brand as a journey and continuously workshop and evolve it. Seek inspiration outside of your industry to bring fresh ideas to your brand. Make on-brand decisions that align with your brand's values and maintain its quality and reputation. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab Join today: www.highflierpowerhouse.com/revenue
 

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer
 

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience
 

Chapters 00:00 Introduction 07:37 Seeking Inspiration Outside of Your Industry 12:07 Making On-Brand Decisions for Continuous Growth