43 episodes
Brand and Butter Tara Ladd
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- Business
Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Chokkas with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste. Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch. Tara Ladd is the Founder and Brand Strategist at Your One and Only, a brand and design studio rebelutionising ballsy brands to scale with human-centered strategy, behavioural insights, and psychology-driven design.
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The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image. Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Foll...
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Attract Audiences with Purpose and Action
Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions. The book m...
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The Unf*ckwithable Brand: Using Psychology to Build Loyalty
In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.Want to use the power of psychology to attract your audience?Then you'll want to grab a seat in The Brain Lab – See here. Hurry...
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Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth. Follow Oh My Digitalohmydigitalagency.com.auInstagram ohmydigitalTikTok @ohmydigital Book a strategy call with OMD hereTired of your brand blending i...
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See How This Social Impact Startup is Trying To Reshape Societal Wealth
Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a compa...
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Sorting Out Your Strategy: Business vs. Brand vs. Marketing
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward. The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as ...