Brand Builders Lab with Suz Chadwick Suz Chadwick

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet. 
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering insights that you can use to craft copy that speaks directly to them.
Here are some key takeaways from our chat:

Listen to your audience. Have genuine conversations with them to understand their dreams, desires, pain points, and false beliefs. This will give you a backstage pass to their minds and help you create copy that truly connects.


Adopt your audience's language in your messaging and copy. Use their words, phrases, and tangible transformations to make your copy stick and resonate on a deeper level.


Never stop narrowing things down. Keep refining your messaging as your business evolves and your audience's needs change. Stay in touch with your clients and gather fresh insights to keep your copy relevant and impactful.


Be smart about automating the process. Integrate strategic questions into your onboarding forms, surveys, and touch points throughout your customer journey. This way, you can gather valuable insights without adding more to your already full plate.

Nadine and I also talked about the importance of being authentic in your copy and leaning into your unique quirks. When you show up as your true self, you attract the right clients who connect with your personality and are eager to work with you.
 
About Nadine:
Nadine Nethery is an audience-driven copywriter and brand messaging strategist for smart online business owners.
Her signature LEAN copy method turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and create loyal brand advocates who happily do the word-spreading for you.
Over the past 7+ years, Nadine has given hundreds of industry-disrupting online business owners the words and to shine and the strategies to build a sustainable audience-centred business."
A selection of headshots is attached for you to choose from.
 
Connect with Nadine: 
Website: https://www.candocontent.com
10 FREE Strategic Survey Questions: https://link.candocontent.com/brand-builders-questions
CAN DO! Tales, the FREE Private Copy Podcast: https://link.candocontent.com/brand-builders-tales
 
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NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
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FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
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LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. 
Here are my top takeaways:
Be mindful of your thoughts and choose a positive, proactive mindset.
Take action by reviewing your strategy, making new offers, and focusing on lead generation.
Establish regular practices and systems to keep your business running smoothly.
Stay visible, keep showing up, and make great offers - that's where the money will flow.
Remember, ups and downs are a natural part of business. But by focusing on your mindset, actions, and practices, you'll be well-equipped to weather any storms and come out on top. 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
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LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally.
Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years.
I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I was super excited to have Sally on the show to dive into how she's grown her business and built a massive following of over 200K on Instagram.
Here are a few key takeaways from our chat:

Sally has stayed focused on her core styling services over the years - wardrobe edits, personal shopping, style consultations. Consistency is key! Figure out what you want to be known for and keep delivering.


COVID lockdowns were tough on Sally's in-person business, but gave her the time to start creating video content. This skyrocketed her growth and trust with her audience on Instagram.


Sally does ALL her own Instagram content creation and editing! Her feed is amazing and I was shocked to learn she doesn't have a social media team. Major kudos to Sally's commitment and creativity.


A big lesson Sally shared was to focus on being the best version of yourself and not get too hung up on comparing yourself to competitors. There is enough room for everyone - just keep showing up and serving your people!

I absolutely loved this honest and insightful conversation with Sally. She is the real deal and it's no wonder she's built such an incredible business and loyal community over the years.
Connect with Style by Sally:
https://www.styledbysally.com.au/ 
https://www.instagram.com/styledbysally/
https://www.facebook.com/styledbysally/ 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 
 

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most.
Key Takeaways:

Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy doing, and what aligns with your goals. Don't be afraid to let go of things that no longer serve you or your business.


Streamline your messaging: Ensure your message connects on a deeper emotional level with your target audience. Share stories that illustrate why your core message matters and why you do what you do. Keep your language simple and easy to understand.


Have a solid marketing and sales strategy: Regularly share how people can work with you and why your offer is valuable. Focus your efforts on one product or service each month, creating content and energy around it across various platforms.


Systemise and automate your funnels: Streamline your marketing efforts by focusing on the platforms that align with your strengths and where your target audience is active. Consider automating parts of your top, middle, and bottom funnels to make your business more efficient.

I'm always excited to share my insights on building a streamlined business. 
 
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation. 
3 questions I'm answering:

How do you decide whether to stay as a solo business owner or build an agency


How do I learn to get out of my own way?


How we manage content in the business.

***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick 
 

I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses.
Here are my key takeaways from this episode:

We often look for new strategies and silver bullets, but the foundational strategies remain the same. If we implement them consistently, we'll see more success.


Many of us sit comfortably (and uncomfortably) in the knowledge-action gap, telling ourselves we don't know enough or need more time. But the real issue is often a lack of implementation.


Constantly comparing ourselves to others and thinking they have a secret sauce is a trap. The answer lies in completing the work and implementing what we already know.


If you've been in business for a while, you likely have the knowledge you need. It's about going back, finishing what you started, and being an implementer.

So, my challenge to you is to reflect honestly on your own knowledge-action gap. Are you in a procrastination habit that keeps you stuck? Have you made investments in your business that you haven't fully utilised?
Remember, we're not emotional toddlers - we're CEOs. It's up to us to show up, get the help we need, and do everything we can to achieve the success we want.
***********************
NEXT STEPS:
BRAND BUILDERS ACADEMY - Click here to Join now (foundational)
APPLY FOR THE AMPLIFY MASTERMIND - Click here to apply (scale)
 
****
FREE:
Simple Business Buckets training - Understand what to focus on in your business https://suzchadwick.com/simple-biz-buckets-sign-up 
Masterclass - 5 powerful strategies to grow your business, brand & revenue https://suzchadwick.com/bba-masterclass-registration 
 
****
LINKS:
Website: www.suzchadwick.com 
Instagram: www.instagram.com/suzchadwick 
TikTok: www.tiktok.com/suzchadwick