Brand Design Masters Podcast Philip VanDusen

7 Secrets to Branding Your Small Business - Philip VanDusen

BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire

In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.

Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:

____________________________________

WEBSITE:
https://www.philipvandusen.com  

THE BRAND•MUSE NEWSLETTER:  
https://www.philipvandusen.com/muse  

THE BRAND DESIGN MASTERS FACEBOOK GROUP:  
https://www.facebook.com/groups/branddesignmasters/ 

BRAND STRATEGY 101 COURSE:
https://philipvandusen.com/bs101

CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone

BRAND CONSULTING
https://philipvandusen.com/brand-consulting

BRAND DESIGN MASTERS Podcast 
https://podcast.branddesignmasters.com/subscribe

YOUTUBE:
https://www.youtube.com/c/philipvandusen 

LINKEDIN:
https://www.linkedin.com/in/philipvandusen/

THREADS:
https://www.threads.net/@philipvandusen 

FACEBOOK:
https://www.facebook.com/philip.vandusen

INSTAGRAM:
https://www.instagram.com/philipvandusen/

TWITTER:
https://twitter.com/philipvandusen  
____________________________

The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish.
Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.
Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
____________________________________
WEBSITE:https://www.philipvandusen.com
THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
YOUTUBE:https://www.youtube.com/c/philipvandusen
LINKEDIN:https://www.linkedin.com/in/philipvandusen/
THREADS:https://www.threads.net/@philipvandusen
FACEBOOK:https://www.facebook.com/philip.vandusen
INSTAGRAM:https://www.instagram.com/philipvandusen/
TWITTER:https://twitter.com/philipvandusen  ____________________________
The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.

Topics
What is a website customer journey?The biggest mistake people make on websitesThe focus should be on them not you, be customer-centricWhat do you know about the customer target?What do you want them to do on your site? What actions to take?How to start the re-design of your website copy
10 Steps of a Customer Journey: Lead visitors through this thought process
State their problemShow you “identify” and understand their problemState the solution to their problemIntroduction to service/products: “what”How does your service/products solve problem? “how”How are your service/products different?How are your service/products better?What do they get as a result/benefit? “why”Address barriers to purchaseThen tell them were to go - what to do
Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
____________________________________
WEBSITE:https://www.philipvandusen.com
THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
YOUTUBE:https://www.youtube.com/c/philipvandusen
LINKEDIN:https://www.linkedin.com/in/philipvandusen/
THREADS:https://www.threads.net/@philipvandusen
FACEBOOK:https://www.facebook.com/philip.vandusen
INSTAGRAM:https://www.instagram.com/philipvandusen/
TWITTER:https://twitter.com/philipvandusen  ____________________________
The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being.
We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry.
Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!
Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:
____________________________________
WEBSITE:https://www.philipvandusen.com
THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
YOUTUBE:https://www.youtube.com/c/philipvandusen
LINKEDIN:https://www.linkedin.com/in/philipvandusen/
THREADS:https://www.threads.net/@philipvandusen
FACEBOOK:https://www.facebook.com/philip.vandusen
INSTAGRAM:https://www.instagram.com/philipvandusen/
TWITTER:https://twitter.com/philipvandusen  ____________________________
The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pricing, we'll dig deep into topics that can make or break your career.
Want to know how to elevate your personal brand? Are you looking for networking opportunities that pay off? Need a fresh perspective on content marketing? This live stream has got you covered. Take advantage of this opportunity to propel your freelance game to unprecedented heights.
Get an exclusive peek inside my BONFIRE mastermind community for creative professionals. Tune in and turbocharge your freelancing journey!
Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!
____________________________________
WEBSITE:https://www.philipvandusen.com 
THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
YOUTUBE:https://www.youtube.com/c/philipvandusen
LINKEDIN:https://www.linkedin.com/in/philipvandusen/
THREADS:https://www.threads.net/@philipvandusen
FACEBOOK:https://www.facebook.com/philip.vandusen
INSTAGRAM:https://www.instagram.com/philipvandusen/
TWITTER:https://twitter.com/philipvandusen  ____________________________
The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire
Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive in the ever-changing design landscape.
From mastering little-leveraged communication skills to harnessing the power of AI in design, this session covers tons of under-the-radar strategies and dives deep into emerging business models tailored for creative professionals. Whether you're a freelance designer or part of a small design agency, this content is curated to equip you for success in your career.
Upgrade your personal branding, explore hidden gems in content marketing, and understand how to network effectively in the digital age. Plus, we'll touch on mental agility, time management, and work-life balance, which are often overlooked but equally crucial.
Thanks for listening! If you enjoyed this episode of the podcast, use the following links to more of my work and some valuable resources to get you started in your branding initiatives. Until the next episode!
____________________________________
WEBSITE:https://www.philipvandusen.com 
THE BRAND•MUSE NEWSLETTER:  https://www.philipvandusen.com/muse 
THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/
BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101
CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone
BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting
BRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribe
YOUTUBE:https://www.youtube.com/c/philipvandusen
LINKEDIN:https://www.linkedin.com/in/philipvandusen/
THREADS:https://www.threads.net/@philipvandusen
FACEBOOK:https://www.facebook.com/philip.vandusen
INSTAGRAM:https://www.instagram.com/philipvandusen/
TWITTER:https://twitter.com/philipvandusen  ____________________________
The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.
Philip VanDusen is a branding consultant and owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.