22 episodes

We help doctors attract more ideal patients and equip medical device sales + marketing (up and coming) leaders to have a road map that will advance their careers and grow their businesses.

Brand Rounds Matthew Ray Scott

    • Business

We help doctors attract more ideal patients and equip medical device sales + marketing (up and coming) leaders to have a road map that will advance their careers and grow their businesses.

    #22 | Nick Nanton | StorySelling & Celebrity Branding YOU

    #22 | Nick Nanton | StorySelling & Celebrity Branding YOU

    Nick Nanton is An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including The Wall Street Journal Best-Seller, StorySelling™) and produced and directed more than 60 documentaries, earning 16 Emmy Awards and 36 nominations. We discuss:1. In your book, Celebr...

    • 30 min
    #21 | Jason Fair | Sales Monks & Road Warriors

    #21 | Jason Fair | Sales Monks & Road Warriors

    As WireBuzz’s Director of Content Development, Jason Fair helps clients create digital customer journeys to drive business development. We discuss: What question does Jason receive most often from customers?Is there “conventional wisdom” in our industry that is just plain wrong?Jason created a post 3 days ago that mentioned 40% of B2B reps told Forrester in a recent survey plan to modify their tactics to adapt to remote selling activities. If personalized video works so well i...

    • 30 min
    #20 Chris Do | Creativity & Commerce

    #20 Chris Do | Creativity & Commerce

    Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury Univers...

    • 46 min
    #19 Geoffrey Moore | Crossing the Chasm

    #19 Geoffrey Moore | Crossing the Chasm

    Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.I ask him:1. Can you tell me about a time when you had no idea what you were doing and what you learned?2. How do you describe your book, Crossing the Chasm, to someone that has not read the book?3. In your experience, is technology adoption different in medical vs. other non-healthcare sectors? 4....

    • 29 min
    #18 Melanie Deziel | How to Generate Unlimited Story Ideas

    #18 Melanie Deziel | How to Generate Unlimited Story Ideas

    Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.Prior to founding StoryFuel, Melanie was the first editor of...

    • 42 min
    #17 | James Carbary | How to Instantly Connect with Anyone You Want to Know

    #17 | James Carbary | How to Instantly Connect with Anyone You Want to Know

    James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media. I ask James:What made you curious to write your book, Content-Based Networking?What are the two key take home messages you want us to receive from your book?You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.What do you say to the person, "podcasting is not new, James."Describe your...

    • 42 min

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