The Good Guide to Business BBB serving Eastern Carolinas

Join our hosts as they talk with Neil Shah - a recent graduate of Leesville Road High School in Raleigh, NC, and the co-founder of Ember Learning! This Ed-Tech startup, founded last March, is dedicated to revolutionizing the education system for students and teachers alike. Run entirely by students, Ember Learning leverages AI and partnerships with celebrity content creators to develop AP educational tools, offering tutoring and tailored study plans. Impressively, over 100,000 students have already benefited from their innovative solutions.



Neil is also the 2024 Spark Jr Awards Winner! The BBB Spark Jr Awards honor high school students who demonstrate exceptional entrepreneurship within their community, recognizing both active businesses operated by students and promising future business models. Similar to the BBB Spark Awards, which celebrate business leaders 35 and younger, Spark Jr Award candidates must exhibit Character, Culture, and Community. The winner receives a $500 cash prize!



The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.


Production and Editing: Meredith Radford and Nick Hill.



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Strazanac Solutions

In an industry where customer service can often be just a checkbox, our guest today stands out by making it the cornerstone of their business. As our most recent BBB Torch Award winner, they go beyond the typical service call, offering personalized, innovative solutions that ensure the utmost comfort for their clients. In today’s episode, we’ll dive into what makes their service so exceptional and their various community efforts, uncovering the principles and practices that make Air Experts Heating, Cooling, LLC a beacon of business excellence.


The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.

Production and Editing: Meredith Radford and Nick Hill.

Imagine tax season as a wild rollercoaster ride through a jungle of paperwork and regulations. Now, picture having an insightful guide by your side who knows all the twists, turns, and shortcuts. That's what working with a tax professional is like! They're your fearless navigator in the jungle of taxes, helping you avoid traps, discover hidden treasures (aka deductions), and ensuring you emerge unscathed and with the maximum refund possible.

In this episode, we speak with Nisla Love, IRS Enrolled Agent and CEO of Choose Love Solutions to hear about how businesses can make the most of their finances and avoid added stress this tax season.

Production and Editing: Meredith Radford and Nick Hill.

We all know that a positive work culture is the heartbeat of any successful organization. It's the secret sauce that fuels creativity, boosts morale, and retains top talent. But how is this work environment cultivated? Enter Human Resources, the architects of workplace harmony and champions of a positive, vibrant atmosphere where employees feel valued, engaged, and motivated.

In this episode we’re sitting down for part two of our conversation with esteemed HR professional, Erin Spencer, Founder and CEO of Edgebrook Lane Consulting, to learn more about employee retention, why businesses should care about it, and how HR can help employees and employers alike.


Production and Editing: Meredith Radford and Nick Hill.

We all know that a positive work culture is the heartbeat of any successful organization. It's the secret sauce that fuels creativity, boosts morale, and retains top talent. But how is this work environment cultivated? Enter Human Resources, the architects of workplace harmony and champions of a positive, vibrant atmosphere where employees feel valued, engaged, and motivated. In this episode, we sit down with Erin Spencer, Founder and CEO of Edgebrook Lane Consulting to learn more about the influence HR can have on employee wellbeing.

The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.


Production and Editing: Meredith Radford and Nick Hill.

Effective communication is paramount for non-profits and mission-driven businesses. It underpins their ability to inspire action, garner support, and drive positive change. In the mission-driven sector, where passion and purpose drive initiatives, effective communication is the linchpin that propels these organizations toward achieving meaningful and sustainable outcomes. In this episode, we sit down with Mark Burlinson to learn how communication coaching can help propel businesses, non-profits, and individuals.


The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.



Production and Editing: Meredith Radford and Nick Hill