10 min
Chapter 3: Marketing at a product-first company Intercom on Marketing
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- Business
Despite the mountain of contradicting evidence, the mantra of “if you build it, they will come” is still extremely prevalent among product-first companies. Don’t delay aligning your product and marketing teams. If you do, you’ll live to regret it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Despite the mountain of contradicting evidence, the mantra of “if you build it, they will come” is still extremely prevalent among product-first companies. Don’t delay aligning your product and marketing teams. If you do, you’ll live to regret it.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
10 min