25 episodes

Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.

Content That Grows Ten Speed

    • Business

Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.

    7 Most Common Technical SEO Issues

    7 Most Common Technical SEO Issues

    In this episode, Nate and Kevin discuss the seven most common technical SEO issues. They cover topics such as website speed, mobile-friendliness, indexation issues, site structure, schema markup, and duplicate content. They also touch on three less common issues: improper localization, reverse proxy, and legacy scripts.
     
    0:57 Website is too slow
    4:52 Website is not mobile friendly
    8:03 Indexation issues
    12:10 Site structure
    15:24 Internal linking
    19:15 Schema markup
    21:08 Duplicate/similar content
    24:30 Three Honorable Mention Issues

    • 34 min
    Content Strategy for SMB vs Mid-Market and Enterprise

    Content Strategy for SMB vs Mid-Market and Enterprise

    In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a VP of Marketing role to a Director of Content Marketing role and the decision to focus on content leadership.
    They explore the challenges of targeting mid-market and enterprise companies, such as the higher cost of the product and the need to convince the C-suite. Ben emphasizes the importance of community and expert-driven content, as well as the need for multiple pathways to convert website visitors.
    07:02 Differences in Content Strategy: SMB vs. Mid-Market/Enterprise 14:12 Multiple Pathways to Conversion: Engaging Website Visitors 27:41 Finding Connectors and Guides: Navigating the New Market Segment

    • 33 min
    What Is Authority Content and Why Do You Need It?

    What Is Authority Content and Why Do You Need It?

    In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
    They emphasize that authority content is different from SEO content, which is designed to drive traffic and conversions from organic search.
    04:53 Elements of Good Authority Content09:48 The Importance of Having a Strong Belief and Perspective24:34 Exploring Distribution Channels for Authority Content

    • 31 min
    Key Elements of a Comprehensive Organic Growth Strategy

    Key Elements of a Comprehensive Organic Growth Strategy

    In this episode, Nate and Kevin discuss the elements of a comprehensive organic growth strategy. They emphasize the importance of understanding the ideal customer persona (ICP) and how they buy, as well as having deep knowledge of the products or services being offered.
    They also highlight the significance of competitive analysis, technical foundation, evaluating organic search opportunity, thought leadership, and distribution in a successful organic growth strategy. 

    10:39 The Importance of Competitive Analysis15:08 Building a Strong Technical Foundation26:24 Thought Leadership and its Role in the Strategy30:40 The Significance of Distribution37:13 Continuous Adaptation and Staying Up-to-Date

    • 39 min
    How to Get the Most Out of a Research Report

    How to Get the Most Out of a Research Report

    In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.
     
    01:08 Defining a Research Report
    07:36 Planning and Structuring a Research Report
    13:32 Distribution Strategies for Research Reports
    24:29 Repurposing Research Reports
    30:35 Long-Term Impact of Research Reports

    • 31 min
    Demand Generation vs. Brand Awareness w/ Kamil Rextin

    Demand Generation vs. Brand Awareness w/ Kamil Rextin

    In this episode, Nate Turner and Kamil Rextin discuss the differences between demand generation and brand awareness in marketing. They explore the importance of aligning on definitions and metrics, as well as the need to focus on both the top and middle of the marketing funnel. They also emphasize the significance of revenue operations (rev ops) in ensuring accurate measurement and performance tracking.
    Overall, the conversation highlights the need for marketers to prioritize business outcomes and avoid getting caught up in semantics or overcomplicating marketing strategies.

    • 27 min

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