eComm Profit Podcast with Dawn Sinkule Dawn Sinkule

For our special 10-year anniversary episode of the Digital Dawn agency, we sit down with the inspirational Dawn Sinkule. Dawn takes us on an engaging journey from her days as a senior executive at Target Corporation to the unexpected and fulfilling path of becoming an agency owner. She shares the pivotal moments, like landing her first client through a Facebook group, that gave rise to Digital Dawn. With candor and warmth, Dawn reflects on the triumphs and challenges that shaped her entrepreneurial voyage, expressing immense pride in reaching this significant milestone.
 
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
 
Key Takeaways To Tune In For: (03:13) - Decade of Agency Ownership Success
(11:07) - Building Long-Term Client Relationships
(16:06) - Challenges and Evolution of Marketing
(23:27) - Life, Work, and Advice With Dawn
(31:22) - Celebrating 10 Years of Digital Marketing

Unlock the secrets of a decade's worth of eCommerce evolution and propel your business forward! Join me, Dawn Sinkule, on the Ecomm Profit Podcast as we dissect the game-changing trends that have redefined online business. We'll unravel how the shift from desktop to mobile commerce has fundamentally altered consumer behavior and why mobile optimization is now a make-or-break factor. Discover how social media platforms like Instagram, Facebook, Pinterest, and TikTok have transformed into powerful marketing engines, seamlessly integrating shopping experiences that drive sales.
 
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
 
Key Takeaways To Tune In For: (00:50) - Ecom Business Trends Over 10 Years
(05:12) - Advances in Personalized Marketing
(08:23) - The Rise of Influencer Marketing
(12:34) - The Rise of AI Chatbots
(19:42) - Evolution of eCommerce Over Time

Listen in as I, Dawn Sinkule, chat with Justin Chen, the co-founder of PickFu, about how this innovative tool is transforming the e-commerce landscape. Discover Justin's transition from a computer science graduate to a groundbreaking entrepreneur and how a simple need for unbiased feedback on a website redesign led to the creation of PickFu. We explore how the platform provides real-time, written feedback from target audiences, aiding entrepreneurs in making creative decisions that resonate with consumers. The conversation reveals the mechanics behind sourcing respondents and ensuring the quality of feedback, a feature particularly valuable for e-commerce businesses eager to make informed decisions about their products and branding.
 
Join us as we also discuss the synergy between AI and user feedback in optimizing product design and marketing strategies. You'll gain insights into the art of crafting survey questions that draw out the most valuable consumer insights and the importance of iterating design elements with precision. I share my personal experience with PickFu, marveling at the speed and clarity it offers. Furthermore, we talk about the potential future enhancements of AI in poll analysis and question writing, aiming to empower users with even greater confidence in their decision-making processes. This episode is a must-listen for anyone in the e-commerce space looking to harness the power of consumer feedback to skyrocket their business success.
 
Resources talked about in this episode
Discount Code – DIGITALDAWN
Guest website - https://www.pickfu.com/#_r_digitaldawn
Guest LinkedIn - https://www.linkedin.com/in/justinchen/
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
 
Key Takeaways To Tune In For: (01:23) - Unique Background Leads to Business 
(04:16) - Market Research With PickFu 
(09:20) - Optimizing Facebook Ads With Qualitative Data
(15:41) - Improving Poll Creation and Validation
(21:52) - Understanding Pickfood

Unlock the power of Fortune 500 strategies tailored for your eCommerce empire, as I, Dawn Sinkule, share my transformative journey from corporate executive to eCommerce virtuoso. Get ready to amplify your business acumen with the insider wisdom I've honed over 17 years at Target Corporation, distilled into actionable insights that will propel your online retail venture to unparalleled heights.
 
This episode is your ticket to mastering the D2D method, my proprietary blueprint for success in the digital marketplace. Learn how to navigate the shift from the corporate world to entrepreneurial freedom, leveraging leadership and sales strategies that transcend the traditional retail environment. I'll take you behind the scenes of building and leading massive teams, managing hefty budgets, and the exhilarating rollercoaster of making the leap into entrepreneurship. Whether you're just starting out or looking to scale, brace yourself for a wealth of knowledge that will redefine your approach to eCommerce and ignite your passion for business.
 
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (02:06) - Dawn's expertise
(03:56) - Retail and Online Business Management
(10:55) - From Corporate to Entrepreneur

Join me, Dawn Sinkule, as I unpack the critical elements of email marketing that could skyrocket your eCommerce business to new heights. Listen in as we explore why a robust email strategy isn't just a good idea—it's an absolute must. You'll learn about the power of segmentation and personalized communication, which ensure that your customers feel understood and valued. We don't stop there; discover how to maintain interest and loyalty without over-relying on discounts by sending newsletters packed with informative, educational, and promotional content.
 
In this episode, we also tackle the sophistication of email marketing automation strategies. I'll guide you through the creation of impactful email sequences, from a compelling welcome series to re-engagement campaigns for lapsed customers. You'll gain insights into targeting potential customers who've shown interest but haven't committed, and learn the importance of personalized, dynamic content that speaks directly to their needs. As a bonus, we wrap up with a heartfelt appreciation for our listeners and extend an exciting invitation to collaborate with my team at Digital Dawn. Tune in for a masterclass in leveraging email marketing as a powerful tool for eCommerce success.
 
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (01:03) - Mastering Email Marketing for eCommerce
(08:17) - Welcome Series for Brand Introduction
(09:14) - Email Marketing Automation Strategies
(16:46) - Optimizing Flows Through Split Testing
 

The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.
 
Resources talked about in this episode
Guest website -JoJo's Chocolate
Guest social media - Instagram, TikTok, and Facebook
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (00:03) - Building a Successful Ecom Business
(03:35) - The Impact of Sugar on Health
(08:35) - Building a Strong Online Brand
(17:04) - Influencer Marketing Strategies and People
(18:10) - Marketing Strategy for Brand Promotion
(22:31) - Building a People-Centered Brand