111 episodes
Event Marketing Redefined Matt Kleinrock
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- Business
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
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Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah
Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs. But simply showing up with a booth and some promotional material is no longer enough.So to help us navigate this complex landscape, we’ve invited Minal Shah, Manager of Industries Event Marketing at Salesforce. With a rich background in mar...
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Ep 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie Stahl
As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences. Mollie and Matt Kleinrock revisit the project with Pu...
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Ep 90 | Smarter Event Spend: From All-In-Or-Nothing To Result Driven Decisions w/ Hollie Ashby, Senior Global Events at Akamai Technologies
Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value?But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources without delivering proportional returns. This cycle of overspend leads to misaligned marketing goals an...
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Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How
In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the ne...
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Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows
In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enha...
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Ep 87 | Creating and Measuring Belonging At Your Events
Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is t...