Events: demystified Podcast Anca Platon Trifan | Tree-Fan Events LLC

Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP! In this episode, Anca sits down with Gianna Gaudini, an industry veteran with over 20 years of experience in event planning. They discuss creating unforgettable event experiences, maximizing ROI, and the importance of diversity, equity, and inclusion. Gianna shares invaluable insights and tips on budgeting, content strategy, and planning high-quality events without breaking the bank. Don't miss this engaging conversation filled with practical advice, industry trends, and inspiring stories!



🔍 Topics Covered:


Creating Unforgettable Event Experiences: Strategies for making events memorable and impactful, focusing on personal connections with attendees.
Maximizing ROI and Strategic Budgeting: Effective budget management to enhance event quality without overspending, including negotiating contracts and prioritizing impactful areas.


Creativity Within Constraints: Leveraging limited resources as opportunities for innovation and creative solutions in event planning.
Prioritizing Mental and Physical Wellness: Techniques for managing stress and maintaining well-being in high-pressure event planning environments.



Use code: GiannaVIP to get 15% off Gianna's ecourse. https://www.giannagaudini.com/shop/online-course



Guest Bio:

Gianna is an experienced events industry thought leader, speaker, author, course-creator and advisor with 20+ years experience. Gianna is the author of Amazon best-selling book, The Art of Event Planning, creator of the e-learning course, Million Dollar Event Planning Career, and an event tech advisor. Her specialties and focus are driving global event strategy, brand awareness, diversity and inclusion, events and experiences that drive business results, brand and reputation. Gianna has a powerful platform supporting the industry as a speaker and writer and her book is part of the California state school and Mizzou hospitality program curriculum. In addition to her passion for creating impactful experiences and events, Gianna holds her Court of Master Sommeliers certification, is a certified interior designer, former concert pianist and marathon runner.



Connect with our Guest at the links below:



Website: ⁠www.giannagaudini.com⁠
LinkedIn: https://www.linkedin.com/in/giannagaudini/


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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠

Tune into the latest Events Demystified Podcast episode where host Anca Platon Trifan dives into the fascinating world of event-driven investing and AI technology. Joined by Andrew Einhorn, CEO of Level Fields, they unpack how AI is transforming financial decision-making. Don’t miss out on expert insights and practical tips tailored for both new and seasoned investors.

🔍 Topics Covered:


Event-Driven Investing: Exploring its importance for personal finances.
AI in Finance: How AI technology is revolutionizing investment strategies.
Andrew Einhorn’s Journey: From epidemiology to technology entrepreneurship.
Level Fields' Mission: Democratizing financial information for easier market navigation.
Practical Investment Tips: Using AI-driven tools to confidently tackle market volatility.



Experience LevelFields: https://app.levelfields.ai/landing-page

Use code: Podcast23 provides a 10% discount to the Level 1 tier. 



Guest Bio:

Andrew Einhorn is the Chief Executive Officer and co-founder of LevelFields, an AI-driven fintech application that automates arduous investment research so investors can find opportunities faster and easier. His mission is to create AI tools that make advanced financial strategies effortless and accessible for all. With over 10 years of experience in building and leading technology and tech-enabled service firms, Andrew has a proven track record of delivering innovative solutions that solve real-world problems and generate value for customers and stakeholders.



Connect with our Guest at the links below:



Website: https://www.levelfields.ai/
LinkedIn: https://www.linkedin.com/in/einhorn/⁠


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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Let's chat about your event, and schedule a time that works for you via the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees.

With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships.

Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI.

🔍 Topics Covered:


Strategic Planning for Maximum ROI: Shanondoah Nicholson emphasizes the critical role of strategic planning in corporate events to align all activities with overarching business goals, ensuring investments translate into tangible returns.


Extending Event Influence: The importance of maintaining momentum post-event through strategic follow-ups and content capture, which helps in planning future events and sustaining audience engagement.


The Human Element in Events: Despite technological advancements, the discussion highlights the necessity of preserving human connections in corporate events, emphasizing that technology should enhance rather than replace personal interactions.
Leveraging Events for Business Growth: This episode underscores how corporate events can be a crucial part of a marketing strategy, aiding in business growth and customer engagement through expert insights and strategic implementations.



Guest Bio:

Shanondoah Nicholson is an event planner extraordinaire based outside Toronto, Canada. With nearly 15 years of experience, she's worked in B2B event marketing in industries including technology, human resources and insurance. She is passionate about the ability for events to have a huge impact within organizations. She is also the host of the Beyond the BEO podcast, a podcast for event professionals.



Connect with our Guest at the links below:



Instagram: @beyondthebeo
LinkedIn: www.linkedin.com/in/shanondoahnicholson/


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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠

In this episode of the 'Events Demystified' podcast, hosted by Anca Platon Trifan of Tree-Fan Events, your host demystifies the world of event planning and business growth with her featured guest, Eric Rozenberg. Rozenberg shares his extensive experience from working with Fortune 500 companies and producing award-winning events globally. The discussion covers the importance of strategic thinking, sales increase, and overcoming challenges in the transformation from an event planner to a successful business owner. Rozenberg, an acquisition entrepreneur and two-time Amazon bestselling author, offers insights into developing a strategic partnership, the essence of meaningful meetings, and personal anecdotes from his journey, including adventurous activities like bungee jumping and flying lessons, which he relates to business risks and opportunities. The conversation transitions into practical advice on increasing sales, delegating tasks, using AI tools for business efficiency, and the value of mentorship and community in personal and professional growth.



🔍 Topics Covered:


The transformation from event planner to successful business owner requires strategic thinking, sales increase, and overcoming challenges.
The development of a strategic partnership is crucial for success in the events industry.
Adventure and risk-taking, such as bungee jumping and flying lessons, can be metaphorically related to business risks and opportunities.
The importance of increasing sales, delegating tasks, and utilizing AI tools for business efficiency.
Community and mentorship have significant value in personal and professional growth.
The role of maintaining mental and physical well-being amidst the pressures of the events industry.



GUEST BIO

Eric Rozenberg, an acquisition entrepreneur, trusted advisor, speaker, and bestselling author, has dedicated himself to assisting entrepreneurs in business growth and management. With over two decades of experience, he has consulted for Fortune 500 companies and organized successful events worldwide. Rozenberg emphasizes the importance of creating impactful meetings and events that align with corporate strategies and boost team motivation. His podcast, "The Business of Meetings," offers valuable insights for industry professionals, while his books, "Meeting at C-Level" and "Before It’s Too Late," provide strategic guidance and personal stories. Actively involved in various organizations, Rozenberg currently resides in Boca Raton with his family.



Connect with our Guest at the links below:



Website: ⁠https://www.eventbusinessformula.com
LinkedIn: www.linkedin.com/in/ericrozenberg


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In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you're an introvert or ambivert, you won't want to miss this conversation.



🔍 Topics Covered:



Building Trust with Personal Branding: The episode emphasizes how crucial it is for individuals to build trust beyond their products or services, suggesting that personal and professional branding should work hand in hand to enhance client relationships.
Initiating Change within Organizations: Calderwood champions the idea of employees taking the initiative to propose new strategies within their teams or organizations, aiming for a situation that benefits both parties.
Forging an Independent Path: It highlights Calderwood's personal journey of breaking away to address industry challenges on her own terms, showcasing her resolve to make a significant difference through her work.
Leveraging Social Media for Introverts: The discussion offers practical advice for introverts to effectively use social media for personal branding, focusing on the strengths of thoughtful communication and engagement.
The Importance of Consistency in Branding: Calderwood and Trifan discuss the critical role of maintaining a consistent and process-driven approach to personal branding, including strategies like calendar blocking and starting with a single focus area to build a recognizable brand.




GUEST BIO

⁠Leanne Calderwood⁠, LinkedIn and Personal Branding Trainer and Speaker - self-professed raging introvert and obsessive tea  drinker, Leanne created her personal brand to help avoid cold calling prospects, and dared to do things differently. She built a thriving 6-figure business in the meetings and events industry on the back of her brand and LinkedIn presence, and now helps others do the same through her training, speaking and digital courses.  When she’s not obsessing over business and branding  trends, you can find Leanne drinking wine at home in Kelowna with her husband, her two soon-to-be adult sons and her dog Farls Barkley.

Connect with our Guest at the links below:


Website: ⁠https://leannecalderwood.com/


LinkedIn: https://www.linkedin.com/in/leannecalderwood/

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In this episode of the Events Demystified Podcast, hosted by Anca Platon Trifan, guest Danny Stefanic, a pioneer in virtual reality and CEO and founder of Hyperspace Metaverse Platform, demystifies the transformative impact of AI, metaverse, and virtual reality in Events.



🔍 Topics Covered:


Exploring AI and Virtual Reality in Events: The episode sheds light on the transformative impact of AI and virtual reality on events, highlighting their potential to create fully immersive digital experiences.
The Role of Gamification: It discusses how gamification can enhance engagement in virtual events, making them more interactive and enjoyable for participants.
Challenges in the Metaverse: The conversation also touches on the challenges and opportunities associated with hosting events in the Metaverse, a rapidly evolving digital landscape.
Wellness in Virtual Environments: Stefanic and Trifan emphasize the importance of integrating wellness spaces into virtual event platforms, acknowledging the significance of mental and physical health.



GUEST BIO

Danny Stefanic is CEO and Founder of the MootUp - the first Metaverse Virtual Events Platform and Hyperspace Metaverse Platform: the future of AI-driven events in the metaverse. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for the business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years. He is also the founder of the world’s first spatial AI learning experience platform - LearnBrite, MootUp – the 3D Metaverse Virtual Events Platform, and founder of 3D internet company ExitReality – the world’s first web metaverse. On top of his corporate roles, he has assisted companies with angel investment, international licensing, acquisitions, exits, managing distributed teams, and has personally closed IP acquisitions valued at $85M. 



Connect with our Guest at the links below:


Website: ⁠ https://hyperspace.mv
LinkedIn: https://www.linkedin.com/in/exitreality/
https://www.linkedin.com/company/hyperspacemv
https://www.linkedin.com/company/mootup/

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠