Events: demystified Podcast Anca Platon Trifan | Tree-Fan Events LLC

In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees.

With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships.

Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI.

🔍 Topics Covered:


Strategic Planning for Maximum ROI: Shanondoah Nicholson emphasizes the critical role of strategic planning in corporate events to align all activities with overarching business goals, ensuring investments translate into tangible returns.


Extending Event Influence: The importance of maintaining momentum post-event through strategic follow-ups and content capture, which helps in planning future events and sustaining audience engagement.


The Human Element in Events: Despite technological advancements, the discussion highlights the necessity of preserving human connections in corporate events, emphasizing that technology should enhance rather than replace personal interactions.
Leveraging Events for Business Growth: This episode underscores how corporate events can be a crucial part of a marketing strategy, aiding in business growth and customer engagement through expert insights and strategic implementations.



Guest Bio:

Shanondoah Nicholson is an event planner extraordinaire based outside Toronto, Canada. With nearly 15 years of experience, she's worked in B2B event marketing in industries including technology, human resources and insurance. She is passionate about the ability for events to have a huge impact within organizations. She is also the host of the Beyond the BEO podcast, a podcast for event professionals.



Connect with our Guest at the links below:



Instagram: @beyondthebeo
LinkedIn: www.linkedin.com/in/shanondoahnicholson/


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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠

In this episode of the 'Events Demystified' podcast, hosted by Anca Platon Trifan of Tree-Fan Events, your host demystifies the world of event planning and business growth with her featured guest, Eric Rozenberg. Rozenberg shares his extensive experience from working with Fortune 500 companies and producing award-winning events globally. The discussion covers the importance of strategic thinking, sales increase, and overcoming challenges in the transformation from an event planner to a successful business owner. Rozenberg, an acquisition entrepreneur and two-time Amazon bestselling author, offers insights into developing a strategic partnership, the essence of meaningful meetings, and personal anecdotes from his journey, including adventurous activities like bungee jumping and flying lessons, which he relates to business risks and opportunities. The conversation transitions into practical advice on increasing sales, delegating tasks, using AI tools for business efficiency, and the value of mentorship and community in personal and professional growth.



🔍 Topics Covered:


The transformation from event planner to successful business owner requires strategic thinking, sales increase, and overcoming challenges.
The development of a strategic partnership is crucial for success in the events industry.
Adventure and risk-taking, such as bungee jumping and flying lessons, can be metaphorically related to business risks and opportunities.
The importance of increasing sales, delegating tasks, and utilizing AI tools for business efficiency.
Community and mentorship have significant value in personal and professional growth.
The role of maintaining mental and physical well-being amidst the pressures of the events industry.



GUEST BIO

Eric Rozenberg, an acquisition entrepreneur, trusted advisor, speaker, and bestselling author, has dedicated himself to assisting entrepreneurs in business growth and management. With over two decades of experience, he has consulted for Fortune 500 companies and organized successful events worldwide. Rozenberg emphasizes the importance of creating impactful meetings and events that align with corporate strategies and boost team motivation. His podcast, "The Business of Meetings," offers valuable insights for industry professionals, while his books, "Meeting at C-Level" and "Before It’s Too Late," provide strategic guidance and personal stories. Actively involved in various organizations, Rozenberg currently resides in Boca Raton with his family.



Connect with our Guest at the links below:



Website: ⁠https://www.eventbusinessformula.com
LinkedIn: www.linkedin.com/in/ericrozenberg


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In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you're an introvert or ambivert, you won't want to miss this conversation.



🔍 Topics Covered:



Building Trust with Personal Branding: The episode emphasizes how crucial it is for individuals to build trust beyond their products or services, suggesting that personal and professional branding should work hand in hand to enhance client relationships.
Initiating Change within Organizations: Calderwood champions the idea of employees taking the initiative to propose new strategies within their teams or organizations, aiming for a situation that benefits both parties.
Forging an Independent Path: It highlights Calderwood's personal journey of breaking away to address industry challenges on her own terms, showcasing her resolve to make a significant difference through her work.
Leveraging Social Media for Introverts: The discussion offers practical advice for introverts to effectively use social media for personal branding, focusing on the strengths of thoughtful communication and engagement.
The Importance of Consistency in Branding: Calderwood and Trifan discuss the critical role of maintaining a consistent and process-driven approach to personal branding, including strategies like calendar blocking and starting with a single focus area to build a recognizable brand.




GUEST BIO

⁠Leanne Calderwood⁠, LinkedIn and Personal Branding Trainer and Speaker - self-professed raging introvert and obsessive tea  drinker, Leanne created her personal brand to help avoid cold calling prospects, and dared to do things differently. She built a thriving 6-figure business in the meetings and events industry on the back of her brand and LinkedIn presence, and now helps others do the same through her training, speaking and digital courses.  When she’s not obsessing over business and branding  trends, you can find Leanne drinking wine at home in Kelowna with her husband, her two soon-to-be adult sons and her dog Farls Barkley.

Connect with our Guest at the links below:


Website: ⁠https://leannecalderwood.com/


LinkedIn: https://www.linkedin.com/in/leannecalderwood/

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In this episode of the Events Demystified Podcast, hosted by Anca Platon Trifan, guest Danny Stefanic, a pioneer in virtual reality and CEO and founder of Hyperspace Metaverse Platform, demystifies the transformative impact of AI, metaverse, and virtual reality in Events.



🔍 Topics Covered:


Exploring AI and Virtual Reality in Events: The episode sheds light on the transformative impact of AI and virtual reality on events, highlighting their potential to create fully immersive digital experiences.
The Role of Gamification: It discusses how gamification can enhance engagement in virtual events, making them more interactive and enjoyable for participants.
Challenges in the Metaverse: The conversation also touches on the challenges and opportunities associated with hosting events in the Metaverse, a rapidly evolving digital landscape.
Wellness in Virtual Environments: Stefanic and Trifan emphasize the importance of integrating wellness spaces into virtual event platforms, acknowledging the significance of mental and physical health.



GUEST BIO

Danny Stefanic is CEO and Founder of the MootUp - the first Metaverse Virtual Events Platform and Hyperspace Metaverse Platform: the future of AI-driven events in the metaverse. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for the business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years. He is also the founder of the world’s first spatial AI learning experience platform - LearnBrite, MootUp – the 3D Metaverse Virtual Events Platform, and founder of 3D internet company ExitReality – the world’s first web metaverse. On top of his corporate roles, he has assisted companies with angel investment, international licensing, acquisitions, exits, managing distributed teams, and has personally closed IP acquisitions valued at $85M. 



Connect with our Guest at the links below:


Website: ⁠ https://hyperspace.mv
LinkedIn: https://www.linkedin.com/in/exitreality/
https://www.linkedin.com/company/hyperspacemv
https://www.linkedin.com/company/mootup/

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠

Welcome to our special podcast episode in honor of International Women's Day, where we shine a light on the empowerment of women in leadership, the significance of mental health, and the pursuit of a purpose-driven life. Streamed live on March 8th, this episode is a tribute to the resilience, strength, and wisdom of women everywhere.

Key Takeaways:
1. Embrace Your Authenticity: Our panel of remarkable women leaders shares the importance of embracing your identity beyond your professional life. Discover the power of using your authentic voice in every facet of your existence.

2. Overcoming Overwhelm: Hear about effective strategies for managing stress, anxiety, and the overwhelming demands of today's fast-paced world. Learn the importance of self-awareness, setting boundaries, and seeking support.

3. Prioritize Mental Health: Dive deep into discussions on mental well-being, tackling burnout, and fostering an environment of support for mental health needs. This conversation is a call to action for everyone to take mental health seriously.

4. Finding Your True Calling and Building Your Legacy: Listen to inspiring stories of how our guests discovered their passions, overcame challenges, and are now focusing on leaving a lasting impact. Get actionable steps towards living a life filled with purpose.

5. The Crucial Role of Mentorship: The episode concludes with a powerful discussion on mentorship's essential role in empowering the next generation. Discover how fostering mentorship and collaboration can drive a more inclusive and supportive culture.

This episode is not just another podcast episode; it's a movement. Whether you're looking for inspiration, guidance on finding your path, or simply a reminder that you're not alone, this conversation is for you.

Tune in for an empowering discussion like no other, filled with real stories, heartfelt advice, and actionable insights.

🎧 Don't forget to like, share, and subscribe for more empowering content like this. Let's continue to support, inspire, and uplift each other, not just on International Women's Day, but every day.

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Discover the #FIT4EVENTS framework, built on four foundational pillars:
F = Futuristic AV Production
I = Innovative AI Technology
T = Thriving Audiences
E = Empowered Teams Behind the Scenes

At the heart of these pillars lie our guiding principles: immersive experiences, deep empathy, active engagement, and a continuous evolving mindset.

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👍 Smash that Subscribe Button! Your engagement fuels our passion to share more genius hacks and insights.

💬 Thoughts? Predictions? Dive into the comments below and let's chat about the future of events with AV and AI. Your insights might just light up our next episode!

🔗 Hungry for More? Check our treasure trove of episodes for endless inspiration and know-how.

🔔 Stay on the Cutting Edge: Follow us for your regular dose of event planning wizardry, straight from the heart of the industry!

Discover the future of events: https://treefanevents.com/blog/ai-tools/ai-4-biz-bootcamp

Let's change the way we plan, produce, and experience events together!


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Send in a voice message: https://podcasters.spotify.com/pod/show/eventsdemystified/message

Welcome to another episode of the Events Demystified Podcast. Today your host, Anca P Trifan, is sharing invaluable budget tips on high value event production, as well as future-proof insights on blending AV production with innovative AI technology.

Main Takeaways:


Introduction to the #fit4Events Framework: Anca P. Trifan introduces a revolutionary approach to event management that prioritizes engagement, experience, empathy, and evolution.
Essentials of High-Value AV Production: Insightful strategies for achieving top-notch audio-visual production quality without exceeding budget constraints.
The PARTNER Foundation: Detailed exploration of the critical elements necessary for successful AV event production, encapsulated by the acronym PARTNER (Professionalism, Affordability, Reliability, Trustworthiness, Nimbleness, Excellence, Rapport).
Strategic Budgeting for Events: Anca shares effective budgeting techniques, emphasizing the importance of early financial planning and smart decision-making to enhance event quality while managing costs.
Analog to AI Evolution in AV Production: A personal recount of Anca’s journey from analog beginnings to embracing AI in event production, underscoring the transformative impact of technology on the industry.
Real-World Insights and Applications: Discussion on the practical application of AI and AV technologies in events, including personal anecdotes, industry trends, and future innovations aimed at elevating the attendee experience.
Wellness and Technology Integration: Examination of how AV and AI technologies are being used to promote mental and physical well-being at events, showcasing the intersection between technology, neuroscience, and holistic attendee care.

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👉 Like and share this video to spread the knowledge.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

👉 Check out our other episodes for more expert insights and tips.

👉 Stay tuned for more as we continue to explore and demystify the fascinating world of event technology and innovation!

https://treefanevents.com/blog/ai-tools/ai-4-biz-bootcamp/

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tree-Fan Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and your Podcast Host is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anca Trifan, CMP, DES, WMEP. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠