Jack X Jack X

Welcome back to our latest podcast episode. Carrie Mahoney, Strategy Director and Tom Cassady, Creative Director are joined by a special guest, Candice James, Strategist, who also leads our accessibly initiative Impact @ Jack. Back from MWC, they discuss key trends, technical innovation, and how brands turned up to showcase their visions.

 

•  Why MWC is important to Jack Morton and our clients. 
•  Stand out brand experiences.
•  Trending event tech.
•  Brand experiences focusing on content.
•  Deep dive into how Gen AI came to life at MWC with the telecoms lens. 
•  What’s next in the telecoms event space.

In the first Jack X podcast episode of 2024, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director summarize 2023 and look ahead to 2024. Together, they discuss what trends we see coming, trends we’re excited for, and the trends we are looking forward to seeing more development.

 

•  The economical effect tech trends such as AI will have. 
•  How brands will interact with new tech in 2024.
•  IRL experiences.
•  Nostalgia technology.
•  A shift in communication hardware design and tech tactility. 
•  Facial computing and wearable technology.
•  Synthetic characters. 
•  Personalized content. 

In the final episode of our Jack X podcast, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director wrap up trends, hot picks, and viral topics from 2023.

Do you remember your first wearable device? The McDonald Happy meal pedometers, or the Nike Fuel band? In this latest episode we discuss:

 

The evolution of wearable technology such as the Fitbit, Google Glass and Apple’s first mixed-reality headset – Apple Vision Pro – being realised next year.

 

Smart watches transforming the wearable tech world as it becomes an extension of your smartphone.

 

New avenues to use wearable technology and tell stories within experiential marketing. 

 

The future of wearable technology and the advancement of AI impacting how we design user experiences for brand experiences.

 

Location Based Mixed Reality (MR) – the newest buzzword, or the future of brand advertising? In this latest episode we discuss:



The difference between AR and MR technology.
-  AR is when you add a digital layer to your reality.
-  MR is when the digital layer is aware of your reality, it starts to embed itself in your physical world and can interact with what is already existing.

 

How MR is coming to life through the Google Geospatial Creator for Adobe Aero.



The opportunity of this new canvas. How it’s changing experiential marketing, web applications, UX, OHH and outdoor experiences.

 

How brands can use MR to easily engage audiences with content experiences incorporated with the real world.

 

The output of ambient content – how MR can start to produce intelligent content that, for example, can change depending on the time of day or the weather.

This week, we’re joined by Pablo Vidarte, CEO and Founder of Bioo. Founded in 2015, Bioo is a biotech company doing extraordinary things to create a greener future. Their goal? To create a biotech world, from the world’s first biotech city, to parks, buildings and events through plant power and human touch.

Hosted by Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director.