HerBusiness HerBusiness (Host: Suzi Dafnis)

This is a must-listen episode for any business owner who is either:
1.) Looking to start hiring their first employee or
2.) Experiencing retention issues with their team.
Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team.
It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow.
In this episode of the HerBusiness Podcast, we’re talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams.
He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company’s mission.
In This Episode: 
-> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business.
-> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company’s mission (this is a must-have for a thriving business).
-> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines.
-> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members.
-> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
Get your copy of All In: How Great Leaders Build Unstoppable Teams

In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs.
Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own.
Episode Highlights: 
-> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It’s way more common than I thought!)
-> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you.
Building Your Own Community:
-> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself.
-> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected.
-> Facilitating Member Interactions: Discover the ways to encourage authentic connection among community members on and off screen.
Maintaining Engagement:
-> Dynamic Content: Keep your community going with regular updates, themed months, and member spotlights.
-> Personalised Support: Learn how you can offer tailored support and networking opportunities to your members to foster deeper connections.
Leverage Technology:
-> Essential Tools: Identify the key tech tools you will need to manage an online community, including platforms for communication, distributing content, and engaging members.
-> Streamlining Your Operations: Learn how to use marketing platforms and CRMs to automate and manage your member communications without working harder.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth.
That is… if you do it right.
Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto.
Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience.
In This Episode: 
-> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it).
-> How to create an authentic brand voice that connects with your target audience and is true to you.
-> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry.
-> Discover Alex’s 3-part short form video creation formula that will draw in new leads, nurture existing clients, and bring value to your audience—WITHOUT spending hours on content creation.
-> Get the secret to captivating and converting your dream clients without cliche pitches and overly salesy or pushing.
-> Explore the magic that is repurposing content – and why it can save you hours of time every week.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> Episode 204 - Should you ‘unplug’ from your business when on vacation?

Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL.
In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you.
In This Tech-y Special:
-> Get the answers on how to choose the right tech stack for you (even when there are seemingly unending options out there).
-> Troubles with integration? We’re covering how to get your programs to talk to each other.
-> How to think long-term and plan for expansion (future-you will be grateful).
-> Where to turn when the tech goes over your head (and WHO to ask for help).
-> The best podcasts, videos, and resources that will keep you up-to-date on all things technology.
-> Dive into what programs to use for flawless content creation, videos, and social media.
-> The 9 must-have tech tool categories that should be part of your arsenal.
All of this and more in this technology-focused episode of the HerBusiness Podcast.
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> The Content Marketing Tools We’re Loving in 2024

In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love.
During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth.
Every business owner struggles to organise and navigate the operational side of their business. Find relief for your operational headaches with this streamlining and chaos-killing EXPERT.
In This Episode: 
-> Master the Art of Eliminating Chaos: Learn Clate’s actionable steps to bring order and efficiency to your business operations.
-> Streamline Your Business for Success: Discover the practical strategies to balance your business's emotional (heart) and logical (head) aspects to lead with CLARITY and FOCUS.
-> Stop Plateauing your Revenue Growth: Dive deep into the concept of stair-step growth and WHY you’re getting stuck at certain milestones.
-> Unlock the True Hierarchy of Business Success: Shift your focus beyond just making money to achieving time, control, impact, and ultimate freedom in your business (and life!).
-> Learn to Overcome Startup Chaos: Get access to Clate’s solutions to common entrepreneurial challenges like startup chaos and messy processes that are secretly eating up your time.
For more stories of remarkable entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network

In this episode of the HerBusiness Podcast, we focus on the theme of Money.
Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights.
That is… if you know what you’re doing.
We break down the mystery behind achieving your profit goals and how to actually hit your ideal financial numbers — including your revenue, profit, and how many units you need to sell of your products and services to reach your money goals.
We’ll reveal the 3 Money Metrics that will move you from feeling overwhelmed to growth, confidence, and stability.
Listen to Hear: 
-> The three game-changing Money Metrics that will get you to your money goals.
-> The right mix of products and services to sell in your business.
-> What you need to get straight BEFORE busting out your financial records (a.k.a. the most important step that most people miss).
-> The clear and simple method to manage your products and services in a way that moves you towards your goal.
-> The counter-intuitive ‘working backwards’ approach to financial stability
-> For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Mentioned in This Episode:
-> HerBusiness Network
-> 3 Money Metrics Worksheet