22 episodes
Kings of Content - Podcasts King Fish Media
-
- Technology
The Kings of Content podcast features Cam Brown and Gordon Plutsky of King Fish Media discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs. We focus on the use of original custom content to engage both customers and prospects - across all media platforms (print, online, social, mobile and face to face). Join us for a fresh perspective on how companies and individuals can own their own media channel rather than relying on traditional advertising channels.
-
Facebook Fan Page Strategies
It seems every business has a fan page, but what is the best way to optimize content on your page for maximum customer engagement. We’ll talk through some strategies for your business.
-
Storytelling: The Key to Content Marketing Pt. 1
We’ll discuss why storytelling techniques are critical to a successful content marketing strategy. Storytelling builds and emotional connection while letting customers participate in the story to internalize the understanding.
-
Storytelling: The Key to Content Marketing Pt. 2
There are challenges to adding storytelling to your content marketing plans, we’ll discuss how you can make it work with some helpful tips around content producers, social media and segmentation.
-
Professional Certifications as Content
KFM’s Brad Ketchum joins to talk about how Bank of America used a professional certification program as content to generate leads and build customer relationships.
-
Hybrid Events: Live + Virtual = ROI
We’ll talk about best practices for hybrid events, combining the best features of live events with online webcasts. The discussion centers on what type of content works to how to generate a real return from your event budget.
-
What We Learned at Content Marketing World
We’ll discuss what excited us at the first ever Content Marketing World, and which speakers and sessions inspired the crowd of over 630 content marketers. Speakers included David Meerman Scott and Sally Hogshead.