Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth David Ledgerwood, Leaders of B2B

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.

Key Takeaways:

(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.
(06:53) The significance of integrating CRM and analytics for effective marketing.
(09:43) Personalization in advertising through AI and the importance of tailored messages.
(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.
(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.
(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.
(21:54) Sharon's journey from Google to launching her own agency.
(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.
(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.

Resources Mentioned:

Sharon Park - https://www.linkedin.com/in/presidentsharon/
Sage Digi | Website - https://sagedigi.com/

This episode is brought to you by Content Allies.


Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 




#B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.

Key Takeaways:

(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.
(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.
(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.
(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.
(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.
(37:57) The ongoing challenge of adapting to rapid changes in the business environment.

Resources Mentioned:

Egress Solutions
GTM Disrupted Podcast

This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

#B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. 

Key Takeaways:

(00:41) Genesis and his role at Initiative.
(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.
(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.
(07:11) The underrated value of endemic media in targeted industry marketing.
(08:09) Brand architecture and its components as the foundation of strategic marketing.
(10:45) Strategies for effective marketing under budget constraints and resource limitations.
(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.
(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.


Resources Mentioned:

Genesis Capunitan -
https://www.linkedin.com/in/genesiscapunitan/
Initiative | LinkedIn -
https://www.linkedin.com/company/initiative/
Initiative | Website -
https://www.interpublic.com/our-companies/initiative/


This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 


#B2B #BusinessLeaders #Leadership

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. 

Key Takeaways:

(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.
(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences.
(04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions.
(07:01) Launching the Life Sciences Leadership podcast to enrich content creation.
(09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance.
(11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations.
(18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth.
(20:48) The organic promotion strategy and the impact of influential guests on audience engagement.

Resources Mentioned:

Jasmeet Sawhney -
https://www.linkedin.com/in/jasmeet-sawhney/
Axtria | LinkedIn -
https://www.linkedin.com/company/axtria/
Axtria | Website -
https://www.axtria.com/
Life Sciences Leadership Podcast -
https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602


This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 


#B2B #BusinessLeaders #Leadership

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. 

Key Takeaways:

(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.
(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.
(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.
(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.
(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.
(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.
(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.

Resources Mentioned:

Colby Ford -
https://www.linkedin.com/in/colbyford/
Tuple | LinkedIn -
https://www.linkedin.com/company/tuplexyz/
Tuple | Website -
https://tuple.xyz/
Amissa Health | LinkedIn -
https://www.linkedin.com/company/amissa/
Amissa | Website -
https://www.amissa.com/
Colby Ford’s Github -
https://github.com/colbyford


This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. 


#B2B #BusinessLeaders #Leadership

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.

Key Takeaways:

(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.
(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.
(09:56) The concept of ‘self-reports’ and the impact on team communication and project transparency.
(24:01) Foster Commerce’s unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability.
(37:00) The significance of client training for setting project expectations and fostering a collaborative working environment.
(42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies.

Resources Mentioned:

Stephen Callender -
https://www.linkedin.com/in/sjcallender/
Foster Commerce | LinkedIn -
https://www.linkedin.com/company/fostercommerce/
Foster Commerce | Website -
https://www.fostercommerce.com/


This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. 


#B2B #BusinessLeaders #Leadership