1 hr 18 min
Luxury Brand Adviser Mohammed el Samman on Success in Luxury Branding Beautiful Minds Podcast
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- Business
What do all high-tier luxury brands have in common?
How do you take a brand from 0 to Gucci?
How much of it is down to the product and how much of it is down to psychological factors?
Most brands tap into consumer lifestyles in order become more relevant but for some reason luxury brands have had unique traits for generations which aren’t immediately obvious. Mohammed el Samman is a friend and professional luxury brand adviser. He's worked with top brands such as Rolex, Hublot, Montres Tudor, Trussardi, Zanotti and many more! I invited him on the show to pick his brains on luxury branding and he didn’t disappoint. Him and his team work with some of the most exclusive brands across various categories globally and he was kind enough to share his advice and his learnings. I’m sure we’ll have him on again and if you haven’t already, click on that subscribe button so you don’t miss any episodes. Also check us out on Instagram and keep an eye out for live interviews, but first, onto the episode!
@beautifulminds_podcast
Here are the 3 accounts where you can find more info about what Mohammed does:
@longeblack
@cephru
@lxias
What do all high-tier luxury brands have in common?
How do you take a brand from 0 to Gucci?
How much of it is down to the product and how much of it is down to psychological factors?
Most brands tap into consumer lifestyles in order become more relevant but for some reason luxury brands have had unique traits for generations which aren’t immediately obvious. Mohammed el Samman is a friend and professional luxury brand adviser. He's worked with top brands such as Rolex, Hublot, Montres Tudor, Trussardi, Zanotti and many more! I invited him on the show to pick his brains on luxury branding and he didn’t disappoint. Him and his team work with some of the most exclusive brands across various categories globally and he was kind enough to share his advice and his learnings. I’m sure we’ll have him on again and if you haven’t already, click on that subscribe button so you don’t miss any episodes. Also check us out on Instagram and keep an eye out for live interviews, but first, onto the episode!
@beautifulminds_podcast
Here are the 3 accounts where you can find more info about what Mohammed does:
@longeblack
@cephru
@lxias
1 hr 18 min