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In this episode of the medDesign podcast, we are honored to host Dr. Andrea Braden, a leading expert in women's health, particularly focusing on enhancing the postpartum experience.

Dr. Braden is the founder and CEO of Lybbie, a pioneering company innovating breastfeeding through wearable milk supply sensors and an app.

As the medical director of the Atlanta Birth Center, she promotes holistic, patient-centered care, offering safe alternatives to hospital births.

Additionally, Dr. Braden is a board-certified lactation consultant and advisor to Couplet Care, helping introduce an innovative over-the-bed bassinet designed to improve maternal and infant care.

Beyond her professional achievements, Dr. Braden is a mother of five, an avid reader, a passionate musician, and a dedicated volunteer in her children's school community.

Join us as we delve into her experiences, the journey behind Lybbie, her work with Couplet Care, and her insights on what quality maternal care truly means.

Connect with Dr. Andrea Braden: https://www.linkedin.com/in/drandreabraden/

Support Lybbie: https://www.lybbie.com/

Support Couplet Care: https://coupletcare.com/the-bassinet

Dove Under Pressure Commercial: https://www.youtube.com/watch?v=w4OL5wPCXng


00:00 Welcome to the MedDesign Podcast: Introducing Dr. Andrea Braden

01:05 Dr. Braden's Journey: From Personal Struggle to Maternal Healthcare Innovation

08:32 Empowering Trans Women in Breastfeeding: A Groundbreaking Approach

12:17 The Birth of Lybbie: Revolutionizing Breastfeeding with Technology

20:24 Tackling Socioeconomic Disparities in Breastfeeding

26:27 Exploring Lactation Consultation Accessibility

26:46 Marketing Strategies for New Mothers

27:09 The Power of Social Media and Partnerships in Healthcare

28:30 Advisory Role and Mission of Couplet Care

30:35 Innovative Research on Co-Sleeping and Infant Care

33:17 Personal Birthing Experiences and Postpartum Support

38:38 Addressing Pain and Bias in Maternal Healthcare

47:51 The Future of Maternal and Infant Care

53:01 Next Steps for Lybbie and the Importance of Support

In this medDesign podcast episode, Jared and Ty hosts Rebecca Clyde, a renowned figure in healthcare innovation and the CEO of Botco.ai.

Rebecca shares her transformative journey from marketing expert to tech entrepreneur, highlighting how her experiences led to the creation of Botco.ai, which leverages conversational AI to enhance healthcare interactions.

She discusses the company's focus on improving healthcare experiences, tackling challenges faced by women in tech, and mentoring future leaders.

We also cover the significance of diversity in tech, the impact of AI on healthcare, and Rebecca's support for Couplet Care's innovative bassinet, aiming to revolutionize newborn care.

Rebecca's insights on leadership, entrepreneurship, and the potential of AI in healthcare provide valuable lessons for innovators and leaders alike, we are grateful to have had her join us!

Connect with Rebecca

Inegrate Botco.ai in Your Business

Support Couplet Care

00:00 Welcome to the MedDesign Podcast with Rebecca Clyde
00:05 Rebecca Clyde: A Trailblazer in Healthcare Innovation
01:09 The Journey from Marketer to Healthcare Innovator
02:19 Challenging the Status Quo for Women Entrepreneurs
06:01 The Catalyst for Entrepreneurial Leap
08:07 Keys to Success in Entrepreneurship
09:14 Bridging Gaps in Healthcare with Botco.ai
15:49 The Power of Networking and Founding Botco.ai
18:14 Revolutionizing Healthcare Engagement with Botco.ai
24:14 Revolutionizing Healthcare with AI: The Journey of Botco.ai
25:35 Challenges and Triumphs: Navigating the AI Market
27:55 Innovating for Accuracy: Overcoming the Data Dilemma
30:31 Achieving HIPAA Compliance: A Herculean Task
32:35 From Concept to Seed Funding: The Botco.ai Startup Story
35:30 Exploring Global Expansion and Strategic Focus
37:40 Supporting Startups: The Story of Couplet Care
41:20 Navigating Startup Challenges with Community Support
42:38 Leadership Evolution: Learning to Let Go
46:34 Looking Ahead: The Future of Botco.ai and AI in Business

In this episode of the medDesign podcast, registered nurses Sarah Hobgood and Chelsea Hunter share their experiences and insights from nearly two decades in maternal and perinatal care.

They discuss the unique challenges faced by mothers in the NICU, especially those dealing with substance abuse disorders and their babies experiencing withdrawal.

Sarah and Chelsea highlight their work on the Hope Recovery Project, aimed at supporting these mothers and improving NICU outcomes.

They also discuss the transformative potential of the Couplet Care bassinet in enhancing postpartum care and the importance of advocacy, human connection, and support for mothers in recovery.

This episode is a deep dive into the challenges in NICU care and the innovative solutions being developed to address them.

Get involved with Couplet Care: https://coupletcare.com/the-bassinet

00:00 Welcome to medDesign: Introducing Sarah and Chelsea
01:06 The Passion Behind Maternal Care: Sarah's Journey
03:06 Challenges Faced by Mothers with Substance Use Disorders
06:19 Advocating for Vulnerable Mothers: A Nurse's Role
12:29 The Hope Recovery Project: A New Approach to Support
17:21 Addressing Unsafe Sleep Practices in Hospitals
23:46 Introducing the Couplet Care Bassinet: A Game Changer
40:36 The Future of Couplet Care and How to Get Involved
41:45 Final Thoughts: Supporting Mothers with Substance Abuse Disorders

In this episode of the medDesign podcast, hosts Jared and Ty welcome Todd Dunn, a leader in healthcare innovation and strategy. Dunn shares his insights on the importance of embedding innovation within organizational culture, democratizing innovation, and focusing on empathy as a cornerstone of development and transformation in healthcare.

Dunn elaborates on his perspective of innovation as a verb influenced by consumer needs, referencing his contribution to 'Competing Against Luck' and emphasizing the vital role of systems thinking in successful innovation.

The conversation touches on Dunn's career journey, his strategic approach to innovation, and the potential of systems to drive transformation. Dunn also discusses the concept of 'strativation', merging strategy and innovation, and the need for healthcare systems to adopt structured, consumer-focused innovation strategies.

Additionally, Dunn shares personal anecdotes and advice on fostering a culture of innovation, the importance of empathy in understanding consumer needs, and the significant impact of creative problem-solving in healthcare.

Connect with Todd Dunn on LinkedIn: https://www.linkedin.com/in/dunntodd/

In this episode of the med+Design podcast, we delve into an in-depth discussion with Dr. Marion Leary, Director of Innovation at the University of Pennsylvania School of Nursing.

Dr. Leary shares her journey from bedside nursing to becoming a pivotal figure in healthcare innovation, emphasizing the role of design thinking in transforming nursing and healthcare at large.

She discusses the versatility and underestimated potential of nurses as innovators, the challenges in breaking traditional boundaries, and the importance of acknowledging nurses' contributions beyond conventional roles.

Dr. Leary highlights the potential for technology to streamline healthcare tasks but cautions against adding more complexity. She also touches on the systemic changes needed to retain nurses in clinical settings, suggesting that institutional shifts toward enhancing work conditions could be the key to addressing workforce shortages.

Our conversation underscores the importance of multidisciplinary collaboration, empathy, and creativity in solving healthcare challenges, offering an optimistic outlook on the future of nursing and healthcare innovation.

Connect with Dr. Marion Leary: https://www.linkedin.com/in/marionleary/

Check out Design Thinking for Health: https://designthinkingforhealth.org/

In this episode of the med+Design podcast, our guest Deepak Sirdeshmukh, President and Co-founder of Sensal Health, discusses the crucial role of digital health interventions and patient engagement in modern health care.

He explains how Sensal Health is broadening the scope of patient care by developing innovative digital health solutions to boost compliance and drive positive clinical outcomes.

We also explore Deepak's background as a pharmacist, the nuances of patient trust, the role of technology in health care, and the forward paths for modern health care systems.

He emphasized the importance of striking a balance between disruption and trust when innovating in the health care space, and shares Sensal Health's approach to position their products in line with clinician's trust, patient requirements, and sustainable business models.

Connect with Deepak Sirdeshmukh: https://www.linkedin.com/in/deepaksirdeshmukh/

Work with Sensal Health: https://www.sensalhealth.com/

00:00 Introduction and Guest Background

01:54 The Story Behind Sensal Health

02:33 Challenges in Patient Compliance and Adherence

05:54 The Birth of Sensal Health

07:14 Deepak's Unique Background and Approach

14:31 The Role of Trust in Healthcare

17:56 The Strategy and Vision of Sensal Health

21:39 Understanding the Ubiquity of AI

22:32 The Role of AI in Consumer Products

23:08 Innovation in Dermatology and Chronic Care

23:29 The Balance of Risk and Value in Innovation

25:23 The Journey of Product Development

28:12 The Importance of Integration in Healthcare Innovation

29:37 The Role of Platforms in Healthcare

32:55 The Challenges of Marketing in Healthcare

33:49 The Dichotomy of Consumerization in Healthcare

36:42 The Vision for Innovation in Healthcare

40:21 The Role of Trust in Radical Innovation

42:25 Closing Thoughts on Healthcare Innovation