186 episoder
Pipeline Visionaries Caspian Studios
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- Erhverv
CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.
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Where to Play and How to Win
Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.
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Showing Up for Customers Through Your Product
Learn from Smita Wadhawan, CMO at SimplePractice, about making sure that your product delivers on your value proposition.
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Strategically Organizing Your Own Customers
Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.
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The Niche Media Approach
Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.
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Bringing Value at Every Stage of the Customer’s Journey
Learn from Narine Galstian, CMO at SADA, about getting customers for life and providing value at all stages of the customer journey.
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The Future of Gifting is AI Enhanced
Learn from Kris Rudeegraap, Co-CEO, Sendoso, about the future of gifting and the role of AI.
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