46 episodes

Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence in their Industry, and Get their Ideal Clients to Come to them.

Featuring trending News, The Business of Podcasting, Attraction Marketing, and Tip of the Week plus highlight Interviews with Industry Professionals this is the perfect show to consume during your commute, gym session, daily walk, or coffee break.

Hosted by Al Morentin, CEO of Video Podcast Pros, the show releases every Tuesday and also releases special episodes and playlists to show you how to grow your business and attract more clients with a business podcast.

Podcast Marketing Secrets Al Morentin

    • Business

Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence in their Industry, and Get their Ideal Clients to Come to them.

Featuring trending News, The Business of Podcasting, Attraction Marketing, and Tip of the Week plus highlight Interviews with Industry Professionals this is the perfect show to consume during your commute, gym session, daily walk, or coffee break.

Hosted by Al Morentin, CEO of Video Podcast Pros, the show releases every Tuesday and also releases special episodes and playlists to show you how to grow your business and attract more clients with a business podcast.

    🎙️ Podcast Marketing 101: The 30-Day Podcast Content Blueprint 🎯

    🎙️ Podcast Marketing 101: The 30-Day Podcast Content Blueprint 🎯

    Ep. 45: The 30-Day Podcast Content Blueprint:
    Welcome back to another episode of "Podcast Marketing Secrets," I'm your host, Al Morentin, and today we're diving deep into Podcast Marketing with Aaron Witnish, co-founder of ContentOnly AU.
    In a world where content is king, Aaron brings us his game-changing methodology for creating a whopping 30 days' worth of content in just 90 minutes!

    Are you tired of sitting on the sidelines, struggling with what to post and when to engage your audience? Aaron is here to urge you to lace up your sneakers and hit the content track. He'll share how, like running, content creation is all about practice and consistent action.

    This episode isn't just about ideas; it's about actionable strategies. Aaron will walk us through the importance of human touch in content despite the rise of AI, how to tailor marketing strategies for specific goals, and his clever "one URL rule" that makes it easy for your prospects to do business with you.

    Strap in as we explore the synergy between content quality and consumer decisions, why email collection is crucial for relationship building, and how to curate for depth over width to truly captivate your audience.

    Prepare to be motivated and take action as Aaron explains his balanced approach to maintaining a presence on social media platforms and positions content as a cornerstone for building passive relationships with potential customers.

    From leveraging short-form content to understanding the 7-11-4 strategy, this episode is packed with secrets that will transform your marketing efforts.

    Get ready to unleash the power of podcast marketing with guest Aaron Witnish!

    🔑 KEY TAKEAWAYS:
    📈 **Action Beats Perfection**:
    - The path to mastery in content creation is consistent action. Aaron compared it to fitness - you won't see results without getting on the track and running. You improve as you go; perfect content comes from constant practice.

    📚 **30 Days of Content in 90 Minutes**
    - Imagine having your entire month of marketing content ready in just an hour and a half. Aaron offers this intriguing system for free at contentonly.au. For anyone strapped for time, it’s a game-changer in staying ahead in the content game.

    🔍 **Know Your Audience; Serve Your Purpose**:
    - Deep understanding of your audience’s search behavior is crucial. Aaron advises using tools like Vidiq for strategic content planning. Moreover, it’s about the quality that leads to conversion - focus on depth, not width, to keep your audience engaged.

    #PodcastMarketing #ContentCreation #MarketingStrategy #DigitalMarketingTips #Entrepreneurship #PodcastGrowth

    🎧 Dive deeper into these Podcast Marketing Secrets and beef-up your content marketing skills. Check out the full episode now.

    ✅ Subscribe to our channel to keep up to date with Podcast Marketing tips to grow your Brand and grow your business.

    📚 CHAPTERS:
    0:00 - Intro
    0:48 - Getting Started in Marketing
    6:26 - Challenges in Content Creation
    9:12 - Generating Podcast Content Ideas
    11:41 - Choosing the Right Platform for Podcasts
    16:53 - Identifying Your Podcast Target Market
    18:12 - The One URL Rule
    20:13 - MTTM and MMTT Explained
    25:25 - Content's Invisible Hand in Podcasting
    27:18 - Understanding the 7-11-4 Rule in Client Acquisition
    31:54 - Crafting a Content Creation Schedule
    33:44 - Optimal Video Content Length
    35:45 - Strategies for Podcast Traffic Generation
    37:08 - Leveraging Live Streaming for Podcasts
    38:43 - The Debate: To Schedule or Not to Schedule Podcasts
    39:50 - AI in Podcast Content Creation
    44:09 - Key Takeaway from the Podcast Episode
    45:30 - Outro

    🔗 CONNECT WITH...

    • 46 min
    Ep. 44: Discover the Power of Podcast Guesting to Get More Clients, & Make More Sales!

    Ep. 44: Discover the Power of Podcast Guesting to Get More Clients, & Make More Sales!

    Ep. 44: How to Build Authority, Attract Clients, and Make More Sales through the power of podcast guesting.
    Unlock the secrets of leveraging podcasts to skyrocket your business growth with this insightful interview on Podcast Marketing Secrets. In this interview, Josef Schinwald, CEO of Guest Experts On Air, shares his rich expertise in television interviews, podcast guesting, and digital marketing.

    💥 Episode Highlights:
    🚀 Boost Your Business:
    Whether you're an entrepreneur, coach, or CEO, this episode will guide you through the nuances of using podcasts as a compelling marketing tool. Learn how to use social media, newsletters, and podcasting synergistically to build your brand and nurture an ecosystem of profitability.

    📘 Learn From the Best:
    Get firsthand insights into Josef's success in media, TV appearances, consulting, and how he helps experts make their mark on prestigious podcasts. Understand why focusing on high-level podcasts can yield a smaller, elite audience that resonates deeply with your brand's message.

    🌟 Elevate Your Online Presence:
    Josef and I dive into the transformative potential of podcasts for branding and marketing. Learn to combine education with entertainment to capture and engage your audience effectively.

    🔗 Connect and Thrive:
    Grasp the importance of strong connections, like those made through high-level podcast appearances, which can significantly elevate your website's authority and SEO.

    🔑 KEY TAKEAWAYS:
    💸 View innovation and marketing as investments rather than costs. Position your strategies to continuously create and retain customers.

    ✨ Leverage the gold mine of assets derived from each podcast episode. Think YouTube videos, social posts, blog content, and other interactive media.

    🎤 Tap into elite podcast communities to position your brand through storytelling and expert knowledge sharing.

    📘 Josef introduces his free ebook detailing exactly how to get booked as a guest on targeted high level podcasts that grow your business and amplify your brand's visibility.

    📈 Are you ready to take your brand to new heights? Tune in to this episode and begin your journey to podcast marketing mastery with Josef Schinwald and me, Al Morentin.

    👉 Don't forget to like, subscribe, and hit the bell icon to stay updated on the latest episodes that can transform the way you think about marketing and business growth!

    📚 CHAPTERS:
    0:00 - Intro
    0:59 - Josef's Podcasting Journey
    9:56 - Elite Podcast Importance
    15:21 - Booking High-End Podcasts
    21:04 - Pre-Marketing Essentials
    26:13 - Social Media Traffic Boost
    31:10 - El's Podcasting Passion
    35:35 - Final Thoughts & El's Contacts
    39:20 - One Big Idea
    42:40 - FREE eBook: How to Get Booked on Authority Podcasts

    #PodcastMarketingSecrets #attractionmarketing #makemoresales

    🔗 CONNECT WITH JOSEF:
    Website: https://guestexpertsonair.com/podcastpromo/
    Facebook Page: https://www.facebook.com/profile.php?id=100093020447823
    LinkedIn: https://www.linkedin.com/in/josefschinwald/
    ====================
    READY TO GROW YOUR BUSINESS WITH A PODCAST?
    📅 Schedule a Strategy Call with Me:
    https://calendly.com/vppros/strategy-call

    🎙️ PODCAST PRODUCTON SERVICES
    Video Podcast Pros: https://vppros.com

    🎯 LET'S GET SOCIAL:
    Facebook: https://www.facebook.com/thepodcastmarketer
    LinkedIn: https://www.linkedin.com/in/myfitlife/
    YouTube: https://www.youtube.com/@thepodcastmarketer
    Twitter: https://twitter.com/videopodcaster
    Instagram: https://www.instagram.com/thepodcastmarketer/

    • 44 min
    Ep. 43 🎙️ Critical Thinking in the Digital Age: Bo Bennett on AI's Impact on Business 🎯

    Ep. 43 🎙️ Critical Thinking in the Digital Age: Bo Bennett on AI's Impact on Business 🎯

    🔊 Critical Thinking in the Digital Age: AI's Impact on Business 🔊
    🚀 Recently, I had the honor of sitting down with the incredibly insightful Dr. Bo Bennett on episode 43 of *Podcast Marketing Secrets*. As a seasoned entrepreneur and a scholar in psychology, Bo shared a wealth of knowledge that is invaluable for anyone looking to navigate the ever-evolving landscape of business, tech, and artificial intelligence. We explore how artificial intelligence is reshaping the landscape of entrepreneurship, coaching, and beyond.

    🔑 KEY TAKEAWAYS:
    ➡️ **Embrace AI Innovations**: Learn how AI is revolutionizing industries and discover strategies to integrate these technologies into your business for efficiency and creative enhancement.

    ➡️ **Critical Thinking Is Key**: Bo's insights into the importance of critical thinking in decision-making are a reminder that in a world filled with information overload, the ability to analyze and evaluate is more crucial than ever.

    ➡️ **Evolution Is Inevitable**: Our candid talk about the impact of automation on job markets sheds light on the necessity of adapting to change and using it to our advantage.

    Dr. Bo Bennett's journey is a testament to the power of continuous learning and adapting. For any business professionals out there, this episode is a must-listen for understanding how to leverage technology and sharpen your critical decision-making skills.

    🎧 Tune in to Episode 43 for the full conversation with Bo Bennett and walk away with insights to propel you forward in business and in life!

    #PodcastMarketingSecrets #Episode43 #BoBennett #AIMarketing #CriticalThinking #BusinessGrowth #Innovation #Entrepreneurship #MarketingStrategies #Podcasting #Adaptation #SuccessMindset

    📚 CHAPTERS:
    0:00 - Intro
    0:46 - Bo's Background
    7:13 - Bo's Psychology Journey
    10:57 - Bo's Programming Path
    14:25 - Teaching Critical Thinking
    18:00 - Attractive Business Ventures
    19:51 - Ethical AI in Business
    26:46 - Age Inquiry
    29:43 - Missing Information
    30:41 - Final Question
    33:30 - Connecting with Bo
    34:25 - Outro

    🔗 CONNECT WITH BO:
    Website: https://www.bobennett.com/
    Facebook Page: https://www.facebook.com/thedrboshow/
    ====================
    READY TO GROW YOUR BUSINESS WITH A PODCAST?
    📅 Schedule a Strategy Call with Me:
    https://calendly.com/vppros/strategy-call

    🎙️ PODCAST PRODUCTON SERVICES
    Video Podcast Pros: https://vppros.com

    🎯 LET'S GET SOCIAL:
    Facebook: https://www.facebook.com/thepodcastmarketer
    LinkedIn: https://www.linkedin.com/in/myfitlife/
    YouTube: https://www.youtube.com/@thepodcastmarketer
    Twitter: https://twitter.com/videopodcaster
    Instagram: https://www.instagram.com/thepodcastmarketer/

    • 34 min
    Ep. 42 💼 Real Estate Investing Tips and Marketing Strategies for Wealth Management 💰 with Michael Del Prete

    Ep. 42 💼 Real Estate Investing Tips and Marketing Strategies for Wealth Management 💰 with Michael Del Prete

    🚀 In this episode of Podcast Marketing Secrets, host Al Morentin interviews Michael Del Prete, Executive Director of the Arizona Real Estate Investor Association (AZREIA), for a deep dive into real estate investing.
    Michael shares his journey from working in a cubicle to becoming a successful real estate investor and educator. He also provides valuable insights into the world of real estate investing, debunking myths, and explaining why real estate is an ideal investment.

    🔑 KEY TAKEAWAYS:
    1. Real estate investing is accessible to everyone - Michael shares how he made $4,200 in just 45 days without using any of his own money, highlighting the potential for quick returns in the real estate market.

    2. Understanding the fundamentals - Michael emphasizes the importance of getting educated and building a team of professionals around you to navigate the real estate market successfully, regardless of the economic climate.

    3. Leveraging social media and podcasts - Discover how AZREIA is using organic and paid marketing strategies, including podcasts, YouTube videos, and social media content to educate and engage with aspiring real estate investors.

    🎧 If you're interested in real estate investing, this podcast episode is a must-listen for valuable tips and insights from an experienced industry professional. Tune in for a comprehensive guide to navigating the world of real estate investing and learn how to grow your investments successfully.

    #RealEstateInvesting #InvestmentTips #PodcastMarketingSecrets #MichaelDelPrete #AZREIA #VideoMarketing

    📚 CHAPTERS:
    0:00 - Intro
    0:46 - Michael's Real Estate Investing Journey
    4:45 - Introduction to AZREIA
    6:15 - Real Estate License for Investing?
    8:50 - Real Estate vs. Other Investments
    12:08 - Benefits of Investing in Real Estate
    15:23 - Marketing Strategies in Real Estate
    17:43 - Podcasting for Real Estate Marketing
    19:37 - Real Estate Investing Insights for 2024
    21:00 - Contacting Charles for Real Estate Advice
    21:40 - Outro

    🔗 CONNECT WITH MICHAEL:
    Website: https://azreia.org/
    LinkedIn: https://www.linkedin.com/company/arizona-real-estate-investors-association-azreia-/
    ====================
    READY TO GROW YOUR BUSINESS WITH A PODCAST?
    📅 Schedule a Strategy Call with Me:
    https://calendly.com/vppros/strategy-call

    🎙️ PODCAST PRODUCTON SERVICES
    Video Podcast Pros: https://vppros.com

    🎯 LET'S GET SOCIAL:
    Facebook: https://www.facebook.com/thepodcastmarketer
    LinkedIn: https://www.linkedin.com/in/myfitlife/
    YouTube: https://www.youtube.com/@thepodcastmarketer
    Twitter: https://twitter.com/videopodcaster
    Instagram: https://www.instagram.com/thepodcastmarketer/

    • 21 min
    Ep. 41 💼 Fitness Business Mastery: The Art of Gym Sales and Client Retention 💰

    Ep. 41 💼 Fitness Business Mastery: The Art of Gym Sales and Client Retention 💰

    💡 "In the gym business, selling is just as important as the workout. It's the oxygen that keeps your business alive." - Dustin Bogle
    🎙️ In this episode, I dive deep with sales expert and fitness entrepreneur Dustin Bogle. We dissect the intricacies of marketing, sales, and retention in the fitness industry and uncover strategies that gym owners can use to amplify their growth. Dustin shares gems from his 15-year journey from pro wrestling to trailblazing in the fitness world.

    🔑 KEY TAKEAWAYS:
    ➡️ **Sales as Oxygen**: Without sales, your gym can't breathe. Learn why sales shouldn't be an afterthought and how to make them your first priority for business survival and growth.

    ➡️ **Retention Reigns**: It's not just about getting clients through the door; it's about keeping them coming back for more. Discover actionable retention strategies to improve attendance, accountability, and minimize no-shows.

    ➡️ **Storytelling Sells**: From the wrestling ring to the gym floor, storytelling captivates and motivates. Dustin shares how to end your sessions on a motivational high, leaving a lasting impression on your clients.

    🎧 Don't miss out on these powerful insights, especially if you're in the fitness industry or looking to master your sales game. Remember, a workout can change a day, but the right marketing and retention strategies can change your business!

    Listen, learn, and lift your FitBiz to new heights. Check out the full episode.

    #PodcastMarketingSecrets #SalesStrategies #FitnessBusiness #Retention #StorytellingInSales #DustinBogleInterview #MarketingTips #BusinessGrowth #GymOwnersUnite

    📚 CHAPTERS:
    0:00 - Intro
    0:20 - Dustin Bogle's Fitness Journey
    3:20 - Marketing Insights from Pro Wrestling
    7:35 - From Wrestling Rings to Fitness Gyms
    10:25 - Building Successful Gyms with Bedros
    17:15 - Selling Fitness: Overcoming Objections
    22:04 - Boosting Gym Member Retention
    26:38 - Effective Sales Training for Gyms
    28:00 - The Role of Founders in Gym Sales
    30:46 - Top Lead Generation Tactics 2023
    35:30 - Maximizing Referrals in the Fitness Industry
    39:07 - Key Takeaways for Fitness Entrepreneurs
    41:19 - Outro

    🌟 MEET DUSTIN
    Dustin Bogle isn't your average sales coach. With a unique background as a professional wrestler, Dustin transitioned his passion for fitness into a successful entrepreneurial journey, opening six gyms in six years. His approach to sales is all about serving rather than selling, ensuring that your clients feel valued and understood. Today, Dustin helps gym owners harvest more sales, improve client retention, and ultimately, grow their businesses.

    🔗 CONNECT WITH DUSTIN:
    Website: http://www.gymreinforcements.com/
    Facebook Page: https://www.facebook.com/DustinBogle
    YouTube: https://www.youtube.com/@DustinBogle
    ====================
    READY TO GROW YOUR BUSINESS WITH A PODCAST?
    📅 Schedule a Strategy Call with Me:
    https://calendly.com/vppros/strategy-call

    🎙️ PODCAST PRODUCTON SERVICES
    Video Podcast Pros: https://vppros.com

    🎯 LET'S GET SOCIAL:
    Facebook: https://www.facebook.com/thepodcastmarketer
    LinkedIn: https://www.linkedin.com/in/myfitlife/
    YouTube: https://www.youtube.com/@thepodcastmarketer
    Twitter: https://twitter.com/videopodcaster
    Instagram: https://www.instagram.com/thepodcastmarketer/

    • 42 min
    Ep. 40 💰 Raising Capital: Success Strategies for Angel Investing and Strategic Partnerships 🎯 with Jeff Barnes

    Ep. 40 💰 Raising Capital: Success Strategies for Angel Investing and Strategic Partnerships 🎯 with Jeff Barnes

    🎙️ In this episode, I interview Jeff Barnes, former US Navy nuclear submarine operator turned tech visionary and angel investor. Dive deep into the world of raising capital, strategic investing, and learn how military strategies can revolutionize business growth. 🚀
    💡 EPISODE HIGHLIGHTS
    - Jeff's transformation from a nuclear submarine operator to a technology division leader.
    - The abundance of untapped money in capital markets and the challenge of finding the right investment partners.
    - An inside look at the Angel Investors Network (AIN) and how live pitch events can connect entrepreneurs with investors.
    - The significance of creating standard operating procedures and autonomy for business success.
    - Plus, explore the pressures that come with large-scale investments and the considerations necessary for scalability.

    🎧 Subscribe and tune in to gain insights from Jeff's remarkable journey and expertise. Whether you're an entrepreneur, CEO, or simply looking to expand your business horizons, this episode is packed with secrets to propel you to your next level of success.

    📚 CHAPTERS:
    0:00 - Intro
    1:02 - Jeff’s Professional Journey
    6:48 - Military to Corporate Transition
    9:58 - Mastering Capital Raising
    14:22 - Securing Strategic Partnerships
    17:47 - Leveraging Remote Visualization Tools
    20:17 - Exploring Angel Investment Networks
    22:46 - Engaging with Angel Investors
    25:06 - Scaling Your Business: Investment Essentials
    33:02 - Integrating Podcasting into Business Strategy
    35:15 - Key Lessons from Jeff
    36:54 - Connecting with Jeff
    37:25 - Outro

    🔗 CONNECT WITH JEFF:
    Website: https://angelinvestorsnetwork.com/
    LinkedIn: https://www.linkedin.com/in/jeffpbarnes/
    ====================
    READY TO GROW YOUR BUSINESS WITH A PODCAST?
    📅 Schedule a Strategy Call with Me:
    https://calendly.com/vppros/strategy-call

    🎙️ PODCAST PRODUCTON SERVICES
    Video Podcast Pros: https://vppros.com

    🎯 LET'S GET SOCIAL:
    Facebook: https://www.facebook.com/thepodcastmarketer
    LinkedIn: https://www.linkedin.com/in/myfitlife/
    YouTube: https://www.youtube.com/@thepodcastmarketer
    Twitter: https://twitter.com/videopodcaster
    Instagram: https://www.instagram.com/thepodcastmarketer/

    • 37 min

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