Beyond The Vendor Veil: Pioneering B2B Influencer Marketing Ross WEbb

🔥 Buckle up, B2B enthusiasts! Our latest episode of "Demand Gen B2B" is sizzling with insights and strategies for every business wanting to supercharge their customer experience. 🔥


Picture this: We’re diving deep into the world of customer experience, amidst the ebb and flow of data silos, digital transformations, and customer advocacy.


In the spotlight is Carrie Mott, a veritable force of nature, the founder and CEO of Flywheel Marketing. With her unparalleled prowess in the realm, Carrie is here to break down barriers and enlighten us on enhancing customer experiences. 🌪️


Sit tight as "Demand Gen B2B" unfurls:


➛ SAY NO TO SILOS: Carrie's favorite tagline comes to life as she emphasizes the universal ownership of customer experience and data. Are you ready to break down those walls? 🚧


 ➛ CAPED CRUSADERS: Carrie paints a vivid picture of the magic that unfolds when customers become advocates, sharing success stories driven by your products or services. When your customers don the cape, businesses take flight! 🦸‍♀️


➛ DIGITAL BATTLEGROUND: In the era of rapid digital transformation, Carrie delves into why customer digital experience has become the ultimate competitive frontier. Ready your swords! 🛡️


➛ DATA & STRATEGY FUSION: Unpacking the need for both a 360-degree customer view and creative marketing strategies. Beware of silos and embrace innovation for better personalization while respecting privacy.


➛ CHIEF PRODUCT EVOLUTION: Witness the meteoric rise of the Chief Product Officer's role. The stats and predictions are compelling! 📈


➛ MARKETING IN MOTION: A spotlight on the crucial role of product marketing, its external facets, and the shocking revelation that many in this space lack interaction with their customers! 🤯


➛ TECHNICAL TRIBUTE: An ode to the often-underappreciated technical roles that drive, support, and differentiate businesses, emphasizing their importance in transformative times.


Join us in this riveting conversation co-hosted by Ross Webb, as we uncover the intricacies of customer engagement and the brilliant strategies endorsed by the powerhouse, Carrie Mott.


For the B2B aficionados, this one's a treasure trove! Dive in now! 🚀🎧

So many of us in growth (whether on the sales or marketing side) always talk about really understanding your customer but Sarah is someone who has lived that more than most.


As an ad exec she went out of her way to see how her customers truly used their products and not just spoke about.


There's so much value in this podcast from a strategy point of view.


Enjoy it!

In this podcast, I'll be chatting to Sean Lauer - a tech enthusiast and B2B expert, currently head of product marketing at US company Mural. Mural is a project planning tool designed to streamline processes within teams - think of it as a Whiteboard on steroids. 


Sean discusses how B2B and B2C marketing is not that different and how his untraditional background in design, agencies and strategy serendipitously brought him back to his first love, tech - and how all of that experience has helped him see B2B marketing in a different light.  


Keep listening to learn more about - 


How to target humans over companies?How big is your audience and marketing funnel?The biggest challenges facing B2B marketers today

Enjoy and let me know what you think. 


Sean Lauer LinkedIn


Mural

In This Podcast, I’m Talking To Tim Hinds, Prominent Product Marketer And Co-Founder Of The Messaging Hub, GrokSpark. 


We Discuss The Future Of Product Marketing And The Challenges Faced By Product Marketers – Particularly Maintaining Product Messaging Across The Board. In Addition, We Talk About The Difference Between Product Marketing And Regular Marketing And The Strategic Role That A Product Marketer Should Have. 


An Interesting Chat With A Thought Leader In The Product Marketing Industry. 


Listen If You Want To:Keep Your Messaging Consistent And Up To DateHow To Get Your Leadership Team On BoardWhat To Do When A Simple Doc, Spreadsheet Or Air Table Database Won’t Work

Let’s Dive Right In! 


Links:Tim Hinds LinkedIn GrokSpark LinkedInGrokSpark Website

We know that to truly be able to grow our product we really need to understand our users. Silvia Frucci has truly lived this journey. 


I loved hearing how she started off in retail sales and having to get better at English at the same time.


For those of us who feel our stakeholders don't understand us, can you imagine being in this position? 


Silvia takes us on a really interesting journey as we see her journey from sales, to product to product marketing and she shares what she has learned along the way. 


She teaches us the importance of communication and sharing with your teams. 


Silvia has a great attitude and is brilliant with collaboration and shares her insights and advice on working with leadership, product management. 


There’s a lot of great advice in this and I really enjoyed getting to know Sivia and her journey. I think you will too. 


Silvia Frucci is currently Senior Product Marketing Manager at Wilmington Healthcare.

Product Marketing in 2020 with Liza Collin


Liza Was Recently Named As One Of The 50 Top Product Marketing Influencers Globally And She’s Been Named One Of The Top 50 Tech Women In Norway.


She’d Launched Dozens Of Products That Have Made Life Easier When It Comes To Commercial Products Within Media, Telecom And Software With Double Digit Growth


In The Podcast You’ll Be Able To Learn From Lisa:


How To Best Work On Your Go To Market Strategy And PlanHow To Get Your Leadership Team On BoardHow To Look At The World Through The Eyes Of ProductHow Product Marketers Can Best Work Together With Product ManagementWhat She Learned From Chris Voss The FBI’s Top Hostage NegotiatorAnd Why 2020 Is Such An Exciting Time To Be In Product Marketing

I Really Hope You Enjoy This Podcast. As Always I’d Love To Hear Your Feedback.


Links Mentioned In The Podcast:Liza Collin LinkedinNever Split The Different By Chris Voss