Real Marketing Rap Real Marketing Rap

In this week’s show, we interview Dan McLaren, Head of Digital at SQN: Sine Qua Non.







Topics Covered







* You’ve been in the world of sports for a number of years – what’re the biggest changes you’ve seen with fan behaviours* In terms of where the industry is going what do you think is a must have for any sports right holder to be future proof?* Snog, marry, avoid-  Influencers/Ambassador activations, VR, IoT* You’ve been interviewing many people in the sports industry, who has been your favourite interviewee and why/what happened* What’s your top 3 most interesting sports industry events to attend – where have you learnt the most* Platforms like OTRO and Copa90 – what are the challenges these guys face when they don’t own the sports rights, how will they keep relevant, especially when the barrier to producing this type of content is low.







Dan also interviewed Joe on the Something Quite New Podcast go check it out.







Apologies for any audio issues on this episode, we had some technical challenges.







For future updates on up and coming episodes, follow us:







* Tim Twitter & Instagram* Joe Twitter & Instagram







Enjoy the episode!







Peace!

In this week’s show, we interview Joe Weston, (right) Director at We Are Social Sport, below you’ll find the topics we covered and some links you need to check out, also as a bonus you can find their latest study on Gen Z here.







Topics







* Social data and how your seeing sports organisation use it* Players becoming more media centric – Lebron uninterrupted, Kobe winning an Oscar etc, the impact this is having on traditional rights and where it could go next* Non rights holders finding their own way, Copa90 for instance* Your favourite social campaign sports or otherwise* The most important metrics in social and sports, what are your clients deeming as success, have they got past views and looking at revenue* Anything super new and cutting edge you’ve heard about of recent.







Show Links & Videos







* https://www.newstatesman.com/politics/sport/2019/03/raheem-sterling-speaking-out-about-racism-football-will-he-be-heard* https://www.theplayerstribune.com/en-us/articles/romelu-lukaku-ive-got-some-things-to-say* https://wearesocial.com/au/case-studies/adidas-pogba-x-stormzy* https://www.thedrum.com/news/2018/01/21/minecraft-marketing-how-ogilvy-greenpeace-tapped-gamer-platforms-combat* https://www.si.com/tech-media/2019/03/19/apple-sports-surveillance-room-notifications-big-moments-recommendation-technology































For future updates on up and coming episodes, follow us:







* Tim Twitter & Instagram* Joe Twitter & Instagram







Enjoy the episode!







Peace!

In this week’s show, we interview Maria Gardener @ Psycology Works and cover off a number of Psychology topics:







We spoke

about how you’re a psychologist interested in marketing and any good marketer

should be interested in psychology, what interests you in marketing?







* As a psychologist I’m eternally fascinated in understanding

what makes people tick and why people do what they do* My work as a business psychologist takes my interest in this

and applies it in a work context, i.e. to find someone who is the best fit for

a job, and a company – as well as how to help people be better leaders through

how they think, what they do and what they say* It was out of that came my deeper interest in communication,

influencing and persuasion* For me, marketing is the application of understanding what

people do and why they do it for a specific purpose – to influence our behaviour

towards something – usually to buy something* In particular, the 2003 book The Power of Persuasion: How

We’re Bought and Sold by Robert Levine really caught my attention* It’s a fascination study – a personal journey by Robert

Levine – looking at all the ways we are persuaded to do things. He literally

learnt how to be a car sales man, door to door Tupperware seller, etc, as well

as looking at how Hare Krishna’s and charities encourage donations, and how and

why people get drawn into cults* As well as using my interest in marketing as part of my day

to day business development responsibilities, I also took on organising one of

my industry’s biggest conferences in 2013 – which then led to spending a

subsequent two years as their Head of Communications – responsible for all

comms and marketing (website, emails, events promotion, social media, branding,

etc)







How can

learning more about psychology help your marketing efforts?







* In my personal opinion a basic knowledge of psychology is

essential for any marketer. A deep understanding of psychology can give you a

real competitive edge* Ultimately if we know what makes people tick, understand the

basics of how the brain works – we can then look to tap into those insights as

part of our marketing efforts* The brain is set up to be as cognitively efficient as

possible, over time it develops certain rules, short cuts or associations* It uses these short cuts to process the vast amount of data

that comes in via our senses at any one time – to free up our brain power to

focus on the tasks that we find more interesting or demanding* i.e. if we see the colour red when we are driving, we know

without really thinking about it that it means ‘stop’ or ‘danger’* We see someone in a white coat and assume they must be a

doctor of some kind* Its why people are more likely to buy ground meat that’s labelled

as 75 percent lean than meat that’s labelled 25 percent fat* Great marketers applies an understanding of psychology and

crafts their marketing efforts around it – using what they know about their

target audience (beyond the demographic stuff) to influence them towards the

service or product that is being sold* I remember seeing an advert for a dishwasher about 10-15

years ago which had Kelly Brook dressed up in a white lab coat – and for me

this was a really great example of applying an understanding these mental

shortcuts to help sell a product* i.e. power of ‘celebrity’ plus ‘authority’ via the white lab

coat to sell a product – logically it shouldn’t work but it does!







You’ve

In this week’s show, we interview James Gill and cover off a number of topics, including:







* What are the challenges of selling to the tech enterprise* Buying teams* How well are businesses targeting their buyers* Content and where you should “stick it”* MarTech to make it happen







Also, for future updates on up and coming episodes, follow us:







* Tim Twitter & Instagram* Joe Twitter & Instagram







Enjoy the episode!







Peace!

In this week’s show, we interview Graeme Fraser and cover off a number of topics, including:



* How B2B marketing teams should be preparing for Voice Search.

* The death of marketing personas.

* LinkedIn as a marketing channel.

* Core themes for marketing in 2019.



Also, for future updates on up and coming episodes, follow us:



* Tim Twitter & Instagram

* Joe Twitter & Instagram



Enjoy the episode!

Peace!

In this week’s show, we interview each other on our own career paths and expectations for the future. We’ve been around the block a bit and had some fairly diverse and non-linear career progression. We hope it helps you understand how your careers may develop, and that there is no right way in this game, there’s just your way.

Also, for future updates on up and coming episodes, follow Joe and I on Twitter or IG.



* Tim’s Twitter & Instagram

* Joe’s Twitter & Instagram



Enjoy the episode!

Peace!