Sweathead, A Strategy Podcast Mark Pollard

Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day.

In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now:

- What's happening on the social media platforms, and

- What agencies are getting wrong,



You can find Mani here: https://www.linkedin.com/in/manischlisser/



Find out about our upcoming masterclasses at http://www.sweathead.com



You can find Mark here: http://www.instagram.com/markpollard

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring.

The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June.

David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION.

In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic.

Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/

David is here: https://www.linkedin.com/in/davidcerveny/

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Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com.



You can find Mark here: http://www.instagram.com/markpollard

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".

Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.

In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.

You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/

And her book here:

https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033

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Find out about our upcoming masterclasses at http://www.sweathead.com 



You can find Mark here: http://www.instagram.com/markpollard

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".

In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.

You can find the deck here:

http://bit.ly/stopcollaboratingandlisten

You can find out about our upcoming masterclasses at http://www.sweathead.com



Mark is here:

http://www.instagram.com/markpollard

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.

It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.



Their guide is here:

https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96



Lucas is here:

https://www.linkedin.com/in/lucasantunesribeiro/



Kazuo is here:

https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177



Mark is here:

http://www.instagram.com/markpollard