The MarTech Show Mike Allton

TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in advertising revenue reaching tens of billions of dollars.

How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals?

That’s what Mark Wallrapp is here to help us with.

Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about:

🔶The advertising opportunities for agencies and marketers on TikTok
🔶What training and certification options are available
🔶Current trends and best practices in TikTok advertising

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Mark Wallrapp
Connect with Mark Wallrapp on LinkedIn


Resources & Brands mentioned in this episode

TikTok for Business

TikTok Media Buying Certification

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Learn more about Agorapulse with a free demo


Join the Social Media Pulse Community


TikTok for Business

Spark ads

 A Book: Ultimate Guide to Social Media Marketing


TikTok Creative Center

TikTok Creative Challenge

TikTok Creative Assistant

TikTok shop

SEO for TikTok

Why Great Retailers Care About Product Feed Management on Social

TikTok Academy

Agorapulse Agency Summit

Antonio Reyes: Strategic Partnerships Manager At TikTok


Show Notes & Transcript: https://www.agorapulse.com/blog/exploring-tiktoks-advertising-platform-certification-options

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant.
We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re employing new tools and leveraging AI any way they can to find the seam.
Where should you turn your attention, and what advanced advertising strategies can we reliably turn to?
That’s what Maryna Burushkina is here to help us with.
Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:
🔶What advanced advertising strategies are available to marketers today
🔶How marketing agencies in particular can drive success for their clients
🔶Why such strategies and tactics are necessary in today’s landscape

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Maryna Burushkina
Connect with Maryna Burushkina on LinkedIn


Resources & Brands mentioned in this episode

Growth Channel

Subscribe to the show calendar: agorapulse.com/calendar


Learn more about Agorapulse with a free demo


Join the Social Media Pulse Community


a previous episode about iOS changes

Google's annual developer conference, I/O

Google I/O 2024: Everything Revealed in 12 Minutes

Larry Kim

Distillery

Feedonomics

The episode with Scott Brinker, the chief Martech and the chief Ecosystem Officer of Hubspot


Show Notes & Transcript: https://www.agorapulse.com/blog/advanced-advertising-strategies-for-the-cookieless-era
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy.
How do we process such rapid growth, and what takeaways can we glean from the past year’s developments?
That’s what Scott Brinker is here to help us with.
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:
🔶The impact of AI on marketing technology
🔶Key developments and distinctions marketers need to know
🔶Where MarTech is headed in the coming years

Learn more about Scott Brinker

Connect with Scott Brinker on LinkedIn


Connect with Scott Brinker on Twitter



Resources & Brands mentioned in this episode

2024 Marketing Technology Landscape PDF and Report

Chiefmartec

HubSpot

Subscribe to the show calendar: agorapulse.com/calendar


Learn more about Agorapulse with a free demo


Martech Day

the Chief Martec blog

Book: Hacking Marketing

Book: The New Automation Mindset

Martech Tribe

Zapier

OpenAI GPT store

Gartner

Previous episode with the CMO of Uptempo


Show Notes & Transcript: https://www.agorapulse.com/blog/the-future-of-martech
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries.
And yet, the average response rate for brands is only 7%!
Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments?
That’s what Matthew McGrory is here to help us with.
Matthew McGrory is the CEO and co-founder of Arwen AI Limited, a tool to help enterprise brands revolutionize their social conversations. Arwen uses market-leading AI to put you in control of your social media paid and organic comments: automatically removing spam and toxic comments, detecting and managing negative comments, and spotting the opportunities to amplify the positive. Matt's previous experiences include roles such as Data Centre Engineer, CIO, and Technology Sales Director.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Matthew McGrory about:
🔶Why brands need to stay on top of comments
🔶How technology can help and turn negatives into positives
🔶What brands and agencies need to prioritize

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward to learn more!

Learn more about Matthew McGrory

Connect with Matthew McGrory on LinkedIn


Connect with Matthew McGrory on X



Resources & Brands mentioned in this episode

Arwen

Subscribe to the show calendar: agorapulse.com/calendar


Learn more about Agorapulse with a free demo


Join the Social Media Pulse Community


Chiefmartech.com

Arwen AI Limited

Stoney Creek Media

Engage

Twitch

Reddit

Trustpilot

Google Reviews

Formula One

Red Bull

Mercedes

Toyota


Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-streamline-monetize-comment-moderation-using-ai
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we’ve seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we’re poised to see even more growth in the years to come.

These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence.

How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology?

That’s what Jim Williams is here to help us with.

Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he’s both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about:

🔶How Martech spending today is harming CMOs
🔶What marketing departments need to focus on to succeed
🔶Why marketing agility is so desperately needed

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!

Learn more about Jim Williams

Connect with Jim Williams on LinkedIn


Connect with Jim Williams on X



Resources & Brands mentioned in this episode

Uptempo

Subscribe to the show calendar: agorapulse.com/calendar


Learn more about Agorapulse with a free demo


Join the Social Media Pulse Community


Scott Brinker

Chiefmartec.com

Apple's Vision Pro headset

Meta's Quest

Ming Chi Kuo medium post about Apple’s Vision Pro

Gartner Marketing Symposium

Darryl

HubSpot

Cisco

Uptempo huddle


Show Notes & Transcript: https://www.agorapulse.com/blog/are-we-investing-too-much-in-marketing-technology
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.

Are you struggling to maintain a consistent and active social media presence?
Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes?
Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn’t seen is zero.
So how do we make sure that every great piece of content is shared and repurposed?
That’s what Hani Mourra is here to help us with.
Hani is a dad, husband, and CEO & Founder of Repurpose.io, an easy-to-use automation tool that has helped hundreds of thousands of influencers, content creators, businesses, social media managers, and digital marketers maximize their exposure without spending hours publishing to multiple platforms. He is extremely passionate about creating automation tools to help content creators grow their online presence.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Hani Mourra about:
🔶When automation and repurposing is an asset
🔶What the difference is between repurposing, distributing, and reposting
🔶How to make the best use of automation for yourself, or your agency clients

Register to tune in live and ask questions, then join the Social Media Pulse Community afterward for The MarTech Show After Party!
Learn more about Hani Mourra
Connect with Hani Mourra on LinkedIn

Resources & Brands mentioned in this episode


Repurpose.io

Subscribe to the show calendar: agorapulse.com/calendar


Learn more about Agorapulse with a free demo


Join the Social Media Pulse Community


Mark Schaefer

Nancy Myrland

Fifth and Cor

MyJotBot



Show Notes & Transcript: https://www.agorapulse.com/blog/save-time-and-increase-leads-with-a-robust-distribution-and-repurposing-tool
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.