1 hr 21 min
The Psychology of Climate Change with Robert Frank Climate Change (Audio)
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- Natural Sciences
After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. What's missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think. Series: "UC Public Policy Channel" [Public Affairs] [Show ID: 35561]
After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. What's missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think. Series: "UC Public Policy Channel" [Public Affairs] [Show ID: 35561]
1 hr 21 min