The Scalable Freedom Show Ellie Swift

I am well and truly into the third trimester and now it’s only a matter of weeks until baby girl arrives. This season has been truly incredible and today I wanted to share an update on how things are going both on the business front and behind the scenes on the personal side. Contrary to many stories you hear about the third trimester being challenging, my experience has been largely positive. Up until the last few days, I haven't faced significant slowdowns or energy loss but I have a general awareness that things are going to change a lot relatively soon. Supporting Purpose-Led ClientsOne of the biggest business triumphs this trimester has been supporting our incredible clients. I truly work with the smartest, kindest, most go-getter women out there and supporting them has been deeply rewarding. So many of these women have hit major milestones like their first million in revenue and their biggest launches yet. I feel so grateful to be part of their journey, knowing that they are purpose-led in their work.Kicking Revenue GoalsWe've also hit our revenue goals for the year, even surpassing them! We aimed for half a million dollars but have now contracted closer to $700,000. This financial security means I can take maternity leave without worrying about reducing contracts or negotiating special deals with suppliers, which is something I have been adamant about. I’m really proud to know my business is robust enough to support our team and operations during my absence. Preparing for Maternity LeaveThe biggest hurdle has been preparing the business for my absence. From setting up client support to strategising for 2025, the workload has been intense. I've had to juggle a lot of responsibilities, ensuring that everything runs smoothly while I'm away. With so much to think about, I realised that I was placing a lot of pressure on myself to achieve some pretty unrealistic goals, like setting up a brand new evergreen funnel. So, I’ve taken the pressure down, which is a beautiful reminder for this next season heading into motherhood. Baby Girl is in Breech PositionMy baby is currently breech, despite my best efforts to get her to turn. Even though it’s not my preferred birth method, I have made the decision to have a planned cesarean section if she doesn’t turn around. I can honestly say that I've come to a place of surrender and acceptance about this and trust that she is choosing her birth path, which brings me a lot of comfort.Overcoming the Urge to ControlA significant personal realisation has been acknowledging my tendency to control situations when I’m faced with uncertainty. As we get closer to my due date, I've found myself wanting to control whatever I can, which my husband lovingly pointed out recently. I’m learning to trust the process, both for the business and for my personal life.

I am thrilled to be taking you behind the scenes today to share the 5 biggest takeaways from my recent $111k launch. Launching is such a huge aspect of any online service-based business, s...

You may not know this yet about me, but something that’s really important to me is knowing the numbers. Now, I know what you might be thinking: talking numbers is boring! But before you press the skip button, I promise you - you’re going to get so much out of this episode as we dive into some really interesting facts on the power of data in business. Today, I’m joined by the amazing Lacey Sites. Lacey is not only my incredible business coach, but co-CEO of Datable, a company that helps business owners get this invaluable information of their data in a real-time, automated way.In my business, we use Datable’s free tools for all of our launches, to extract all the data and help us continue to up level. Knowing our numbers helps us make smarter decisions, save time and increase our profitability.In this conversation, we’re exploring the biggest mindset hack that supports me and my business strategy. Lacey will also share some epic client examples of how analysing data and tweaking things accordingly can help boost numbers and leverage sales in a fast, efficient way. Conversion Rates vs TrafficWe’re told again and again that increasing traffic is the key to success. However, Lacey assures us that traffic is not the most impactful factor in a business's success. Instead, she suggests focusing on conversion rates and ensuring that potential customers are converting at a decent percentage. By analysing the data and identifying areas for improvement, entrepreneurs can optimise their sales processes and increase their profitability without solely relying on increasing traffic.Data as an Antidote to a Negative MindsetWhile it can sound rather dry, data can actually provide us with a powerful tool to combat negative mindset patterns. By having access to accurate and up-to-date data, business owners can make decisions based on facts rather than emotions or any limiting beliefs they might have. Lacey shares a powerful story about one of her clients who broke through her self-doubt simply by understanding and working with her numbers. Using Data to Guide Your DecisionsAs business owners, it’s important that we’re strongly connected to our intuition. Lacey and I discuss how intuition can often be tied to logic, and how recognising this can support us to make the right decisions in our businesses. Lacey emphasises that knowing all the information - which includes the data - is where our power lies, and a place we can make good, logical choices from. The process Lacey and her team have created to track and analyse data has completely revolutionised the way I run my business, and I encourage you to click the links below so that you can get on your way to scaling your business and in turn, creating the most time and financial freedom possible.Enjoy!

Today, I’m bringing you this episode from the launch of The Mastermind Model! It’s perfect timing, as I’ve been having so many conversations with my community on the different beliefs arou...

I’m so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. She’s going to share how she built her mastermind, and why she made the shift in the first place. Starting a Mastermind Jen has been very successful running dance studios so the decision to leave and start a mastermind business was not made lightly. As Jen says, it was just a natural evolution. When she began her career she was fueled by a desire to nurture and guide the children she taught. As she transitioned to management, she found a passion for helping other teachers achieve their goals.Eventually, she found other dance studio managers would approach her for advice or support and realised she wanted to serve them. So she made the shift and now works to help dance studio owners simplify and scale their businesses through her signature framework, the studio scaled method.Building a Profitable MastermindJen chose to launch her new business with the mastermind as her primary offer. It can be a difficult move to make but she’s been super successful with $70,000 in revenue in her first year and $90,000 in revenue from Q1.She shares the things that helped her most on this journey, including her experience working with me in the Mastermind Model Program. She credits the program’s clarity, simplicity, and actionable steps for empowering her to create, market, and deliver her mastermind successfully.Selling with Authenticity:We discuss Jen's approach to sales, which prioritises authentic and genuine connection. She views the sales process as an opportunity to listen, understand her clients' needs deeply, and build relationships based on trust. This lets her identify potential clients that are a good match early on so she can focus on nurturing those relationships. This strategy is how Jen achieved an 80-90% conversion rate on sales calls and built a loyal community.Jen’s story is a testament to the power of passion, dedication, and strategic growth. I hope it will inspire you to pursue your entrepreneurial dreams with courage and determination. If it does make sure you remember Jen’s simple advice: Just get started, and enjoy the process. Connect with Jen DaltonWebsite: jendalton.com.au (http://jendalton.com.au)Instagram: @_JenDalton_ (https://www.instagram.com/_jendalton_/)

We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group p...