UX in Marketing Podcast Josh Udall

On the heels of a crazy week in the tech world we dig into what happened on the east coast of Canada with the Atlantic Superstore launching an online shopping solution. We also talk about the need for identifying user pain and are you doing a good job of alleviating the pain?

We go into detail from Jared Spool’s keynote at CanUX where he discussed that in order for companies to win they must be UX centric to remain relevant and remembered.

Josh discusses the news of Dropbox and the Google Pixel 2 from last week. Then dives into the debate of whether banner ads are a constructive use of marketing budget dollars in 2017.

We start off talking news from Twitter, Toys r Us, and Amazon. Then we dig in to talk Tesla’s approach and release of the Tesla 3 and how their marketing was great but how weak UX did them in the end

We chat with Jamie Gerrard about how Marketing and UX go hand in hand and how each trait/craft complements the other in winning over customers.

We had CEO of Proposify Kyle Racki in with us discussing the changing landscape of Marketing and how UX can be used to improve your Sales and Customer Relationships.