Why People Do Stuff Molly Rouse

This is the official trailer for the Why People Do Stuff podcast!
This is the podcast for entrepreneurs, all about why you and everyone else does what they do... psychology and behavior insights to help you understand yourself.
And if you're a business owner also understand your audience so you can influence and sell way more of your amazing programs, courses, and services.
This is a brand spanking new podcast, and lots of amazing things are coming to make sure you subscribe or follow on your listening app of choice.
This podcast explores why your audience would buy what you offer, or why not!
From marketing psychology, mental triggers, personality types, influence, and persuasion to things that impact what you include in your offers and programs, pricing strategies, and secrets behind successful and failed online launches.
And on top of that, why we all as business owners... or parents of entrepreneurially minded kiddos, or introverts or extroverts do all the things that we do.
And even how to influence and predict these behaviors so we can have more fascinating interactions, make more impact and be more successful in life and business.
This podcast is hosted by the creators of whypeopledostuff.com, serial entrepreneurs who have had our own journey of figuring things out from $0 failures, all the way up to six figure launches of our online programs.
So join us as we talk about, and with some of the brightest minds in the world about life, business and psychology and what it takes to really understand why people do stuff, and then head over to whypeopledostuff.com for more awesome goodies too.

This episode is all about recovering underchargers (including us), pricing psychology, and strategies to increase your prices and feel good about it.SUMMARY:
In this episode, we talk about the psychology behind undercharging for services, programs and courses… and share insights on how to overcome the mindset that leads to low pricing. 
We explore main 4 reasons why entrepreneurs and business owners tend to undercharge... and a bonus reason during the last 4 minutes of the episode that we hear ALLLLL the time.
The episode also delves into personal stories of our own success and struggle… and what we figured out about wisely making this decision along the way…
INCLUDING how you would go about even coming up with a price for what you offer.
KEY POINTS:
- **Case Study**: The episode begins with a success story of a client who used to undercharge but now earns three times more per client after changing her mindset and raising her prices. This transformation has led to increased $, less work, and higher client commitment.
- **Reasons for Undercharging**:
  - Fear of rejection and criticism.
  - Guilt about charging higher prices.
  - A belief that high prices create high expectations, leading to more pressure.
  - The desire to make services accessible to everyone, even at a cost to the business.
- **Pricing Strategy**: We explain the primary two factors that should be involved in coming up with a starting point as the price for your programs, offers or services.
- **Emotional Impact**: Undercharging can lead to burnout, low morale, and lack of confidence. The episode dives into how higher prices can increase confidence, leading to more success.  BUT how to still make your help accessible to those who don’t have a lot of money.
- **Benefits of Higher Pricing**:  We talk about the circumstances where it’s wise to charge more and HOW… and the great things that happen when you do.
- **Tips for Breaking the Cycle of Undercharging**: Once you realize that you have, in fact, been undercharging… what do you do?  We dive into that, too.
- **Personality Traits**: We talk about how certain personality traits can lead to undercharging… and how learning these things about yourself can help you get out of your own way before it even happens.
- **Overcoming Desperation**: Desperation can lead to undercharging and negatively affect sales. We make mindset and book reading suggestions to help shift mindset and overcome challenges.
Additional Resources:
- To learn more about the hosts and other related topics, whypeopledostuff.com

Now what?:
Head over to Why People Do Stuff podcast page and share your experiences, and ask questions about pricing and overcoming undercharging tendencies.

In this episode, Molly interviews the resident card-carrying most introverted member of the Why People Do Stuff family (and actual family member), Jason.
Molly is an introvert collector, but not an introvert herself. Though she understands what it takes to run a business (and put yourself out there) despite feeling uncomfortable... in this episode Molly & Jason dive together into the wonderful world of understanding the challenges introverts face when it comes to sales, marketing, and putting yourself in front of OTHER HUMANS all the time.
We also talk about understanding how introverts think, make decisions and face these challenges when living in a business that requires peopling means that you have to do uncomfortable things.
As a sneak peak about what's to come, Molly's an introvert nerd and personality psychology nerd... so be ready to hear about personality types and cognitive functions in future episodes, if you're into that sort of thing.
Don't forget to head over to whypeopledostuff.com to check out what's going on over there, too!

Want to learn about the questions to ask your audience to figure out the things we talk about in this episode?
Head over to whypeopledostuff.com and join the class coming up: "WHY PEOPLE BUY STUFF (Especially High-End Programs!)" and learn three magic questions to ask every potential client, or your whole audience.
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In this episode, find out the answer to the number one question we'd all want to know about marketing a course or a program or a service... what's the #1 thing that influences whether someone desides to spend the money?
And THEN! After that, figure out whether you're breaking the rule and making the most common mistakes entrepreneurs make when they talk about what they do.

How do you go from having knowledge that people NEED and want... to actually being able to sell it? Coming from a great idea that made $0 in my first attempt, I can tell you are it's not easy as everyone makes it look. Being a new entrepreneur can be daunting, I've been where you are and eventually got it to work.
What does it really take?
You had this idea... something you know that EVERYONE needs to know. Something that changes lives. You worked hard and did all the things they said to do. You created a program to help people. You put it out there. You incorporated all the things everyone said they wanted.
You put it up for sale and... nothing!
How you gonna change the world like THAT?! I've been where you are. So you tinker with your website... You play around with headlines and lead magnets and run more and more and more ads.
And post and post on social media and hope someone hears you. You play around with your prices and your offers of your packages. Trying to figure it out. So people look at what you have and go "YES! I want to buy that."
I get your frustration. I'm Molly. I'm that fun introvert-loving goofball that adopts you and makes you feel safe, while teaching you why people behave the way they do... And how to get more of them to buy your stuff.
I help business owners (who have programs, courses and services for sale) REALLY understand what their audience really wants, so you can give it to them.
Find out how it all started, and where we are now... the backstory for this brand new podcast.
Head over to whypeopledostuff.com for all the awesomeness.