World of Marketing Tom Foster

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:47 How Steve Got Started
3:20 Sales-Free Methodology
5:34 Importance of Legal Marketing
7:17 Steve’s First Client
10:06 Niche Legal Fields
12:36 Successful Lawyer Training
17:42 Steve’s Biggest Success Stories
21:37 Steve’s Biggest Mistakes
23:55 Managing Legal Wear & Tear
28:00 Steve’s Mentors
30:40 Daily Rituals and Routines
32:20 Wrapping Up
Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Steve Fretzin of Fretzin, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:46 What Is Atticus?
3:52 Beyond the Law
6:30 Building a Business to Sell
10:38 Having “Stupid Ideas”
12:37 Lawyers and Succession Planning
17:28 Facilitating Succession Process
22:46 Choosing the Right Leader
31:28 Working With Atticus
39:00 Wrapping Up
Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Mark Powers of Atticus, Inc.
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
1:43 How Sheila Got Her Start
7:18 Coaching Tips for Fledgeling Lawyers
9:39 Why Leave Law for Coaching?
13:19 Sheila’s Coaching Style
16:12 Turning Followers Into Leaders
23:07 Attracting Coaching Clients
27:02 Common Legal Marketing Mistakes
31:40 Sheila’s Coaching Style (cont.)
35:08 Wrapping Up
Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Sheila Murphy of Focus Forward Consulting
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
 

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong. 
Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.
Here’s a Glimpse of What You’ll Learn 0:00 Introduction
3:29 Starting the Firm
6:20 Standing Up to Insurance Companies
8:04 Kenny’s Biggest Case
13:14 Cultivating a Client Relationship
16:28 Building a $26 Million Case
24:07 The Defense
26:37 Other Potential Victims
30:50 Aftermath of the Case
34:00 Importance of Specific Web Content
36:51 Playing the Long Game
40:36 Kenny’s Relationship With FWM
45:40 Wrapping Up
In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!
Speakers Featured in This Episode - Tom Foster of Foster Web Marketing
- Kenneth Berger of The Law Offices of Kenneth Berger
This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates!
Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain.
Here’s a Glimpse of What You’ll Learn Standards of Evaluation for Performance Enhancing Drugs Nuances in Advocating for Athletes Following Positive Drug Test Results GSA's Biggest Victories in the Sports Law Space A Sports Law Attorney's Take on a High-Profile Doping Case Staying Up to Date With Changes in the World Anti-Doping Code What It's Like Working With Global Sports Advocates The Elements of Advising Athletes in the Digital Space Understanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation.
Speakers Featured in This Episode Tom Foster of Foster Web Marketing Matthew D. Kaiser of Global Sports Advocates This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest!
Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.
Here's a Glimpse of What You'll Learn Jason Abraham talks about his law firm’s marketing strategies through the years The benefits of using different marketing channels Jason shares his recipe for long-term success Finding an efficient philosophy for maintaining a perfect work ethic Jason discusses marketing strategies in a team dynamic When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.
Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.
In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.
Speakers Featured in This Episode Tom Foster Jr of Foster Web Marketing Jason Abraham of Hupy and Abraham, S.C. This episode is brought to you by Foster Web Marketing. 
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. 
Our award-winning marketing and systems solutions are what sets us apart from everyone else.