Appthropology Aampe

Most smaller apps wish they had the resources of a mega-app, but should they?Join us this week as we talk with Thomas le Hardy about his past experience working as Director of Customer Acquisition at Audible (Amazon) and how it compares with his current role as VP of Marketing at Tonsser.During the podcast, Thomas answered questions like: 👉 What were the biggest differences between running marketing at Amazon vs. running marketing at Tonsser?👉 Which tools or resources did Amazon have tha...

Growing a B2C app is difficult, but encouraging users to use an employer-sponsored app brings additional challenges:If a significant number of employees don't use the app, the employer will cancel your contract.Join us this week on the Appthropology podcast as we talk with Martyna Malinowska, co-founder and chief product officer at GajiGesa.During the podcast, we'll cover what GajiGesa is and the predatory loan problem they're looking to solve in Indonesia.Specifically, we'll cover the cultur...

What are the most common mistakes apps make in CRM? 🤔Join us this week as we talk with Annika Dunaway, Sr. Growth Consultant at Phiture, about what she's learned in her experience serving in marketing and CRM roles in virtually every industry — from training and education to food delivery and travel and even health and fitness — and how she currently uses all this knowledge combined with her passion for psychology and human behavior to provide practical steps to driving growth for apps ...

Managing CRM for an app is one thing. Running CRM for a FinTech app is quite another....especially when you're mostly a team of one....and your app is designed for people to STOP using it. 😳Tune in this week as we talk to Joel Fransson, Global CRM Manager at Anyfin, the app designed to help users take control of their finances by getting lower interest rates on their existing loans and making smart money decisions.During the episode, we'll chat about:📱 Why it's important for Anyfin to have a ...

What will determine whether apps survive 2023?Lifecycle marketing. ...but not lifecycle marketing as we've been doing it.Apps came off a high in 2020, but the tides have changed. Now, most apps are feeling the squeeze between heavy resource constraints (both fewer physical resources and less capital during the recession) and worsening ad performance (between data privacy and user tracking regulations - Forbes is reporting a 40% decrease in ad effectiveness to iOS users).How can apps possibly ...

What's the role of lifecycle marketing, and how can you make the biggest impact on your brand?Tune in this week as we talk to Sean Collins, Director of Lifecycle Marketing at BILT Rewards, as we answer this and more!💳 Get an overview of BILT and the awesome value they deliver to their users😱 Learn how BILT discovered that their own name was potentially turning some users off (and how they pivoted).🚵‍♀️ Hear how they create and decide which services to offer to help increase their usefulness a...