37 min
EP122 With Frank Agin: Why You Are Not Getting Referrals (Even If You Network A Lot) Powerful Marketing Tips podcast
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- Marketing
Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
Quotes:
"There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01)
“We do business with those we know, we like, we trust.” (00:08:32)
"And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58)
“[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57)
“But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32)
“And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40)
“And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04)
“But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36)
Timestamps:
[00:02:53] Why should we network?
[00:07:53] Mistake #1: There is no relationship
[00:12:55] Mistake #2: Failure to create recognition
[00:24:07] Mistake #3: Not knowing how to talk about what you do
Links:
Connect with Frank Agin:
Website: https://frankagin.com/
LinkedIn: https://www.linkedin.com/in/frankagin/
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
Quotes:
"There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01)
“We do business with those we know, we like, we trust.” (00:08:32)
"And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58)
“[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57)
“But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32)
“And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40)
“And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04)
“But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36)
Timestamps:
[00:02:53] Why should we network?
[00:07:53] Mistake #1: There is no relationship
[00:12:55] Mistake #2: Failure to create recognition
[00:24:07] Mistake #3: Not knowing how to talk about what you do
Links:
Connect with Frank Agin:
Website: https://frankagin.com/
LinkedIn: https://www.linkedin.com/in/frankagin/
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
37 min